BEAUTY IN ASIA: INTER PARFUMS Anna Sui franchise goes from strength to strength
Inter Parfums is capitalising on pronounced consumer appeal for Anna Sui fragrances in Asia by pouring investment into digital and experiential retailing. Luke Barras-Hill reports.
S
hareholders in Nasdaq- listed Inter Parfums, which boasts a diverse fragrance
portfolio including the likes of Anna Sui, Abercrombie & Fitch, Coach, Dunhill, Guess, Montblanc, Paul Smith, Hollister, Jimmy Choo, Oscar de la Renta and others, will have been buoyed by the firm’s full- year results. Growth was recorded in every
market, with North America (+19%) and the Middle East (+17%) posting notable returns. Growth in Western Europe (+9%), Eastern Europe (+7%) and South America (+1%) was more modest, yet robust. Montblanc remains the leader in
Europe (+1.4%), while Jimmy Choo (+8.4%) benefitted from the Q4 launch of flanker Jimmy Choo Fever. Coach, meanwhile, has rocketed into consumers’ consciousness with five new scents unveiled in the past three years as sales exploded by 73% year- on-year to just shy of $100m. In the results ending 31 December
2018, net sales grew by 14.3% year- on-year to $675.6m.
KOLs make a statement Inter Parfums also benefitted from tempered currency affects last year, shedding $250,000 at company level versus the $1.5m lost in 2017. However,
its
performance in Asia Pacific (+24%) is most pronounced as it continues to cement mass appeal for its fragrance lines. Travel retail must take a share of the credit. Anna Sui is a big brand in Asia
and performed well last year, Carla Dupisson, International Operational Marketing Director at Inter Parfums tells TRBusiness, with the ‘huge success’ of Fantasia coupled with instore animations and partnerships lifting the brand’s exposure. In April, Anna Sui Fantasia Mermaid – a finalist in this year’s
MAY 2019
consumer-voted Travel Retail Awards – launched and Inter Parfums has high expectations for the line. “The brand is huge now, so
we keep the momentum,” states Dupisson. “We are going to have KOLs (key opinion leaders), celebrity partnerships, digital investments and instore animations – we try to capture the customer and give them a full experience.” Within the highly competitive
online retail market, Dupisson reveals the brand currently sits within the top 30 luxury brands on overseas price comparison
App Jessica’s Secret and is reportedly (at
the time of writing in April) the number one e-commerce brand in
South Korea. “It’s really good news
for us as it shows it’s part of the big players in Asia,” adds Dupisson, who emphasises that tie-ups with Asian celebrity brand ambassadors is something Inter Parfums is engaging in more and more in the region. Elsewhere, Oscar de la Renta
launched the Bella Blanca range last year and Inter Parfums will continue investing in the Bella line, including Bella Rosa.
In 2020, Bella Essence will add to the franchise. “It’s very refined, elegant, rich and inspired by fashion,” comments Dupisson. “The [Oscar de la Renta] fashion is so well known that it helps with the fragrances.” She also reveals Inter Parfums
is working on an entirely new ‘blockbuster’ scent featuring a different design and concept, although TRBusiness
is told this
is strictly under wraps until TFWA Cannes. Based on ‘favourable business
conditions’ the firm is raising its 2019 net sales guidance from $705m to $712m in a year that expects to yield brand extensions, flankers and several major launches for Abercrombie & Fitch, Dunhill, Jimmy Choo and Lanvin. «
“We are going to have KOLs (key opinion leaders), celebrity partnerships, digital investments and instore animations – we try to capture the customer and give them a full experience.”
Carla Dupisson, International Operational Marketing Director, Inter Parfums
TRBUSINESS 111
Above: Oscar de la Renta Bella Rosa activation in Finland.
Below left: Anna Sui Fantasia Mermaid.
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88 |
Page 89 |
Page 90 |
Page 91 |
Page 92 |
Page 93 |
Page 94 |
Page 95 |
Page 96 |
Page 97 |
Page 98 |
Page 99 |
Page 100 |
Page 101 |
Page 102 |
Page 103 |
Page 104 |
Page 105 |
Page 106 |
Page 107 |
Page 108 |
Page 109 |
Page 110 |
Page 111 |
Page 112 |
Page 113 |
Page 114 |
Page 115 |
Page 116 |
Page 117 |
Page 118 |
Page 119 |
Page 120 |
Page 121 |
Page 122 |
Page 123 |
Page 124 |
Page 125 |
Page 126 |
Page 127 |
Page 128 |
Page 129 |
Page 130 |
Page 131 |
Page 132 |
Page 133 |
Page 134 |
Page 135 |
Page 136 |
Page 137 |
Page 138 |
Page 139 |
Page 140 |
Page 141 |
Page 142 |
Page 143 |
Page 144 |
Page 145 |
Page 146 |
Page 147 |
Page 148 |
Page 149 |
Page 150
