LEADING ASIA PACIFIC OPERATORS: EVER RICH
and Minquan, Golden Lake Plaza on Greater Kinmen Island, and at the Profond Pier No. 3 Shopping Plaza in the Penghu archipelago. “The Taiwanese are our main
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540,000sq m. When complete, it will have the capacity to handle an additional 45m passengers per year. Aside developments
consumer in the airport, whereas mainland Chinese are the main group downtown,” comments the spokesperson. “However, we did see Southeast
Asia tourists grow on a large scale, with increasing numbers of Korean tourists.” While China’s soured relations
with South Korea over the US- supplied THAAD missile defence system appear to have cooled in the past year – evidenced by restoring Chinese tourism numbers to the country – Ever Rich Duty Free’s operations have not experienced any resultant positive knock-on effect, the travel retailer tells TRBusiness. However, tensions with China
appear to have amplified since Taiwan President Tsai Ing-wen was elected in 2016, with international media reports of moves to strengthen ties between Taiwan and ally the US via a bilateral trade agreement acute at press time. Notwithstanding this, Ever
Rich Duty Free maintains that the introduction of a different commercial strategy, including a focus on promotions to entice local and international visitors, has received a strong reaction to date.
Intl. expansion ‘off the agenda’ Perhaps surprisingly – or unsurprising depending on how you view it – the travel retailer says international shop openings are not on the radar. “At the moment, we have
no intention of expanding our business overseas,” the spokesperson makes clear. On home turf, there are as yet
at
Taoyuan, Ever Rich Duty Free continues to plough resources into the refurbishment of Taipei Songshan Airport. “The ongoing Taipei Songshan
Airport refurbishment will be done in three phases and the first phase is already complete,” says the Ever Rich Duty Free spokesperson. “The space will be expanded,
fashion brands will increase and Ever Rich plans to raise the number of staff to handle expanding customer demands. “New cross-category shops will
involve more product concepts and production processes, instead of just display, which expects to enhance the passenger experience. “Songshan Airport is also expected
to have a growth in sales because of the refurbishment project.” Elsewhere, Ever Rich Duty Free is
reporting strong feedback from its Profond Pier No. 3 Shopping Plaza, a duty free shopping resort in the Penghu cluster of islands in the Taiwan Strait. Approximately 27,000sq m of
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duty free and travel retail space was soft-opened in February last year, allowing international visitors and Taiwanese residents the opportunity to purchase from separate shops selling more than 100 domestic and international brands across the full spread of categories. “It has been more than a year since
about the business in Penghu with our promotional campaigns and business strategies,” the spokesperson adds. «
no clear signs on the commercial orientation of Taoyuan International Airport’s new Terminal 3, whose opening has been delayed. According to Arup, a partner in a
joint venture appointed to provide a full spread of services such as airport planning, structural engineering, design and building services, Terminal 3 is positioned between Terminal 2 and the China Airline headquarters over a gross area of
MAY 2019
To receive a full digital copy of the May issue, plus 12 monthly print editions and the critically acclaimed TRBusiness Top 10 International Operators Report, please visit
www.trbusiness.com/subscriptions An Ever Rich operated Gucci outlet in downtown Taipei. TRBUSINESS 57
The renovated F&B area on level 4F at Taoyuan Airport T2 was opened last year.
“Taipei Songshan Airport’s new cross-category shops will involve more product concept and production processes, instead of just display, which expects to enhance the passenger experience.”
Spokesperson, Ever Rich Duty Free
the soft opening of the Penghu resort complex and during that time it has received many positive reviews,” observes the spokesperson. “Due to the steady and warm
weather, last year we saw an increasing number of tourists in Penghu.” Those numbers are expected to
surge during the annual Firework Festival held between April and June with hotel rooms fully booked since March, says the company. “We are definitely optimistic
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