BEAUTY IN ASIA: OVERVIEW International brands on the rise again in Asia
Popularity of makeup and fragrances continues to grow in Asia as home-grown and international brands adapt scents, colours, formulas and textures to meet the needs of younger consumers. Charlotte Turner finds out how the DF&TR industry is responding to their evolving tastes.
G
rowth in perfume & cosmetics
far exceeded all other
categories in the global travel retail industry in recent years, posting a growth of +19.3% to $25.6m in 2017 (the last full year for which data is available). Wines & spirits is the category’s closest competitor, with less than half the sales of P&C. Beauty sales have always been
particularly buoyant in Asia Pacific, but it has been skincare that has driven growth in the past, with consumers in the region previously regarding makeup and fragrances as relatively unimportant in their daily beauty regimes. However, there has definitely been
some movement in market share in favour of colour cosmetics and fragrances as the spending power of millennials has grown stronger. What has also emerged as a trend in Asia over the last five years or so has been the growing popularity of beauty appliances (see p115 for more information), as TRBusiness has reported extensively. ReFa, Foreo, Clarisonic and Dr. Arrivo represent just a small fraction of the brands flooding the market with new devices to meet demand. Of course, international beauty
giants such as L’Oréal, Estée Lauder Companies and Coty (offering many ‘heritage’ or high-end brands from Europe and the US), have long been established in Asia and are constantly battling with each other for supremacy. All of them have invested considerable resources in creating products catering to the demands of Asian customers, targeting individual nationalities with particular skincare concerns & regimens, with new ‘active ingredients’ and ‘scientifically proven formulas’. In addition, there have never been more foundation shades available for Asian (and black) skin tones. While there are rarely fragrances
MAY 2019 sales has
launched for individual Asian markets, fruity, floral, light and fresh scents have long been considered more popular among customers from this part of the world. New variants of signature scents
– specifically targeting Asian consumers – are announced almost weekly by the beauty industry and launches have been just as prolific in duty free & travel retail. The Burberry Her fragrance is a good example of a recent global launch from Coty, which has been created specifically to appeal to an Asian audience. Markus Stauss, Coty VP Global Marketing Travel Retail tells TRBusiness that when Coty gave its travel retail partners a preview of the fragrance in 2018, the reaction was very positive, especially from its partners in Asia. Its more recent Tiffany & Co.
Sheer fragrance could also be successful in this part of the world. The scent, which is already available in travel retail across Asia Pacific, is described by Coty as a ‘bright and sparkling interpretation of the signature fragrance’.
Trends: keeping pace As new products and brands continue to multiply – some from relatively humble beginnings that are rocketing to fame through the power
The world’s second biggest DF&TR operator, Lotte Duty Free, believes itself to be somewhat of a pioneer (in travel retail terms) when it comes to beauty specifically and has challenged its supplier partners to raise the bar in duty free.
TRBusiness
of social media and tie-ups with KOLs – retailers often struggle to keep up with the latest trends. The world’s second biggest DF&TR operator, Lotte Duty Free, believes itself to be somewhat of a pioneer (in travel retail terms) when it comes to beauty specifically, and has challenged its supplier partners to raise the bar in duty free. In terms of recent developments,
Lotte is planning to renovate and remodel its Sogong-dong store’s
Above: There have never been more shades available in colour cosmetics.
Beauty appliances are growing in popularity. TRBUSINESS 107
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88 |
Page 89 |
Page 90 |
Page 91 |
Page 92 |
Page 93 |
Page 94 |
Page 95 |
Page 96 |
Page 97 |
Page 98 |
Page 99 |
Page 100 |
Page 101 |
Page 102 |
Page 103 |
Page 104 |
Page 105 |
Page 106 |
Page 107 |
Page 108 |
Page 109 |
Page 110 |
Page 111 |
Page 112 |
Page 113 |
Page 114 |
Page 115 |
Page 116 |
Page 117 |
Page 118 |
Page 119 |
Page 120 |
Page 121 |
Page 122 |
Page 123 |
Page 124 |
Page 125 |
Page 126 |
Page 127 |
Page 128 |
Page 129 |
Page 130 |
Page 131 |
Page 132 |
Page 133 |
Page 134 |
Page 135 |
Page 136 |
Page 137 |
Page 138 |
Page 139 |
Page 140 |
Page 141 |
Page 142 |
Page 143 |
Page 144 |
Page 145 |
Page 146 |
Page 147 |
Page 148 |
Page 149 |
Page 150
