COUNTER INTELLIGENCE Some of the best in May Kreol to represent Rhum Clément in the Middle East
Kreol Retail FZE has been appointed travel retail distributor of Rhum Clément for select Middle East countries. Made on the French island of
Martinique, which has long held a reputation for having the best terroir for sugarcane cultivation (according to the brand), Homère Clément purchased the 43-acre Domaine de l’Acajou sugar plantation,
Mars to grow Asia’s ‘pockets of confectionery excellence’
At this year’s TFWA Asia Pacific show, Mars Wrigley Confectionery International Travel Retail (Mars ITR) will use its stand to demonstrate how the right products and brands combined with display and activation can significantly boost category sales in the region. “There are pockets of confectionery
Shilla DF and SK-II partner to launch travel exclusive set
The Shilla Duty Free (Shilla) has partnered with SK-II, to launch a first- ever SK-II Shilla travel exclusive set. This comprises the SK-II Facial
Treatment Essence (250ml), SK-II GenOptics Spot Essence (50ml), and SK-II Facial Treatment Mask (10pc). The SK-II Shilla Travel Exclusive Set
is packed with Pitera, a natural by- product of yeast fermentation. It is only available at Shilla stores in
South Korea, Singapore, and Hong Kong, while stocks last. The new limited set is priced at $387 in
South Korea, S$503 ($371) in Singapore, and HK$3,140 ($400) in Hong Kong.
excellence within Asia, however, we still see masses of opportunity to build category sales in line with the region’s passenger traffic growth,” said Mars ITR Global Category Director, Raghav Rekhi. “By visiting the Mars ITR stand this
year, we hope to give retailers a clear understanding of the various mechanisms to make this possible.” M&M’s remains the key focus with wall-
bays, gondolas and display units highlighting best-sellers and latest new products being introduced this year. The stand at the exhibition itself will be
more interactive than before, said Mars and will feature a bespoke M&M’s photo-booth enabling visitors to take their own instant images featuring the iconic M&M’s ‘Red’ and ‘Yellow’ characters in various amusing and entertaining poses. Mars ITR said research showed that in Asia one of the four key reasons for purchase
– Celebrate – is particularly important (according to Mars Wrigley ITR research, 49% cite as a main purchasing motivator compared to 37%). Taking this into consideration, the
company deems its new M&M’s Travel retail exclusive gifting range as particularly relevant for the Singapore show. Playing to the universal appeal aspect
of M&M’s and targeting more adult travellers, the range includes four new designs: Fan, Torch, Flip and Funnel, featuring the red and yellow characters, including bags of M&M’s chocolate in various sizes.
Davidoff Cigars continues on premium trail with new skus
Oettinger Davidoff AG is rolling out a limited range of premium handmade cigars this year. The Davidoff Exclusive 2019 Cigars have
been devised in partnership with top retail and distribution partners to delight cigar aficionados. Nine editions begin to launch from
this month at select Davidoff appointed merchants and flagship stores. These include the Davidoff Exclusive
Dubai, 400 boxes of which are available in Dubai travel retail and domestic markets only. Handmade by Davidoff Master Blenders,
138 TRBUSINESS MAY 2019
the Davidoff Exclusive Editions contain medium to full-bodied blends depending on the edition. They are available in a Robusto 52 x 5
format and are multi-origin blends with tobacco sourced from Mexico, Nicaragua, Ecuador and the Dominican Republic.
in 1887. The aim was to perfect his method of rum production known today as Rhum Agricole. “We are bringing an exotic lifestyle and a
bit of Caribbean history to our customers,” said Lal Arakulath, CEO of Kreol Group. “This particular rum has been made on the French island of Martinique for more than 130 years.”
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