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CONFECTIONERY CONVERSATION: RESPONSIBLE RETAILING Confectionery dials down sugar, but not the flavour
TRBusiness is shining a spotlight on the confectionery category in a 12-part series called ‘Confectionery Conversation’, sponsored by Mars Wrigley International Travel Retail. In the fifth edition of this initiative, Charlotte Turner explores the topic of responsible retailing within duty free & travel retail, with a special contribution from ETRC’s Secretary General, Julie Lassaigne.
W
hilst confectionery suppliers concentrate on increasing their visibility in DF&TR stores,
or creating eye-catching activations, or developing travel retail exclusives, behind the scenes, the European Travel Retail Consortium (ETRC) is working hard to allow them to do all of those things. ETRC’s Secretary General, Julie Lassaigne
tells TRBusiness that the association is currently battling numerous threats to the category such as the restriction of volume-based price promotions of HFSS (high in fat, salt or sugar) food and drink as well as costly impacts of labelling regulations. Commenting on the latter, Lassaigne
clarifies ETRC’s position: “ETRC fully supports the principle that consumers should have access to relevant and meaningful information on products they wish to purchase and consume. “However, the specific characteristics of our industry need to be taken into account
and to be relevant to an international audience, while still meeting policy objectives and regulatory requirements.”
This will affect all categories The ever-increasing demand from legislators for additional product content information – not only for confectionery – is creating enormous challenges for the global DF&TR industry. “All leading product categories in our retail channel are, or will at some point in the future be subject to demands for the labelling of ingredients and allergens and additionally for consumables, nutritional information and health attributes,” insists Lassaigne. The legal requirement to provide
information ‘on pack’ creates substantial problems for the DF&TR industry, particularly when national language requirements or specific national/ regional labelling rules are incorporated in regulatory initiatives, she adds. “If applied to our channel, it would make
Confectionery Consumer Insight
Top of Mind Aspects when buying Candy in Duty Free – Total
Top of Mind Aspects when buying Candy in Duty Free – Total
Taste Brand
Natural ingredients
Flavour Price
Pack type (size, functionality) Natural ingredients Pack type (size, functionality)
Benefits (e.g. refreshes, soothes etc.) Type (with sugar or sugarfree) Texture of candy / drops Range of flavours Unique flavours Suitability as gift
Benefits (e.g. refreshes, soothes etc.) Type (with sugar or sugarfree) Texture of candy / drops Range of flavours Unique flavours Suitability as gift
Taste Brand
Flavour Price
26%
Taste Brand
Flavour Price
Natural ingredients Pack type (size, functionality)
Provenance/Origin (e.g. from Switzerland etc.) Special promotions
Provenance/Origin (e.g. from Switzerland etc.) Special promotions
Size / shape of candy / drops Travel Exclusive editions Other
Size / shape of candy / drops Travel Exclusive editions Other
Provenance/Origin (e.g. from Switzerland etc.) Special promotions
Benefits (e.g. refreshes, soothes etc.) Type (with sugar or sugarfree) Texture of candy / drops Range of flavours Unique flavours Suitability as gift 4%
8% 8%
7% 5% 5% 4% 5% 5% 7% MAY 2019
Size / shape of candy / drops Travel Exclusive editions Other
5% 5% 4% TRBUSINESS 15 7% 9%
8% 8%
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8% 8%
14% 13%
11% 10%
9% 14%
12% 13% 12%
11% 10%
9% 14% 13% 12%
11% 10%
23% 17% 24% 23% 17% 17% 23% 24% 24% 26% 36% Julie Lassaigne, Secretary General, ETRC.
it extremely difficult to have only one global product for our retail channel, therefore jeopardising travel retail exclusives and reducing consumer choice.” Trade associations such as ETRC
Top of Mind Aspects when buying Candy in Duty Free – Total
36% 26%
and ASUTIL, along with suppliers and retailers, are equally concerned about the development of front-of-pack labelling schemes for HFSS foods as witnessed recently in Latin America or Israel. However, in recent years ETRC has
engaged with its members to find alternative ways to provide the required information to the consumer, other than placing that information on the product and its packaging. As reported, at the end of 2017, ETRC
36%
launched a pilot project to develop a multilingual digital platform for product information in duty free and travel retail, across three core product categories.
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