BEAUTY IN ASIA: DARPHIN
Botanical beauty: Darphin taps into natural skincare trend
Anne Troussicot, Senior Vice President, Global General Manager, Darphin tells TRBusiness how the company has been able to accelerate its growth in Asia by tapping into consumers’ demands for natural skincare and botanicals, whilst very effectively promoting its heritage and ‘made-in-France’ credentials.
T
RBusiness understands that Darphin is expanding in travel retail with a particular focus
on Asia. In which DF&TR locations is the brand currently listed and where is Darphin targeting? Darphin has 23 doors in travel retail, exclusively in APAC, across airports, online via pre-order sites and downtown stores. We entered this market through Korea and we expanded into Hong Kong and China, recently opening three doors in the past 10 months.
Darphin believes Korea to be a key priority within Asia itself and has already partnered with the region’s biggest DF&TR operator (Lotte DF). How well is the brand performing in the world’s biggest DF&TR market? Korean consumers’ passion for skincare is of course well known and Darphin’s French heritage and formulation of natural botanicals has resonated well with this consumer demographic. We’ve also seen success with the Chinese consumer as a result of Darphin’s launch in China via TMall in 2018. We anticipate that the increased awareness amongst Chinese travellers will continue to fuel growth in Korea as well as across our other TR APAC doors.
Why do you think Darphin has potential to really appeal to
customers in Asia Pacific? We know that more than ever consumers are attuned to the ingredients in their skincare products, with many showing an affinity for natural beauty products. Darphin is the undisputed leader in botanical actives’ breakthrough innovation. At Darphin, we are not just using random botanicals in our formulas, but we select the highest ultimate-graded botanicals from the best crops around the world. We check each part of the botanical – whether it’s the flowers, leaves, roots or fruits – to locate the highest activity content of the active molecule. What most brands would do
is to take one active, or even a cassette of actives and throw them into the formula itself. What we do at Darphin, is treat each active separately first before protecting it and carrying it through each layer of skin so it delivers its full performance at the heart of the skin’s cells. In addition, Darphin is a French
skincare brand, founded in 1958 by a botanist who was also a kinesiotherapist and had a passion for skin science. The textures and scents of Darphin formulas have a unique French signature adored by women around the world. We know from research that French skincare brands, after the Japanese brands, are the most sought-after brands by APAC consumers.
Are travel retail exclusives part of Darphin’s strategy in Asia? They are and we will be accelerating in this area moving forward. We are developing new sets, special sizes for hero products, such as our Intral Serum that will be offered in a 100ml version exclusive to TR next year.
MAY 2019
How important are KOLs (Key Opinion Leaders) to the growth of the Darphin brand? In 2018, we signed Darphin’s first Asia Pacific brand ambassador, Chinese actor Mark Zhao. In addition, we’ve activated a mix of lifestyle, beauty and travel KOLs surrounding the launch of the brand in China this past year, which has certainly increased Darphin’s awareness with the Chinese consumer.
Can you tell us about any new products which the brand will release in the coming months? Our innovation moving forward will be concentrated around our three global pillars: Intral, Oils and Oil-infused Hybrids, and Stimulskin Plus. The next major innovation is our 8 Flower Nectar Golden Oil infused with 24 carat gold flakes. «
“Korean consumers’ passion for skincare is of course well known and Darphin’s French heritage and formulation of natural botanicals has resonated well with this consumer demographic.”
Anne Troussicot,
Senior Vice President, Global General Manager, Darphin
TRBUSINESS 109
Above: Darphin is the ‘undisputed leader in botanical actives’ breakthrough innovation’ says Lauder.
Below left: Darphin is developing new sets and special sizes for its hero products, such as the Intral Serum.
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88 |
Page 89 |
Page 90 |
Page 91 |
Page 92 |
Page 93 |
Page 94 |
Page 95 |
Page 96 |
Page 97 |
Page 98 |
Page 99 |
Page 100 |
Page 101 |
Page 102 |
Page 103 |
Page 104 |
Page 105 |
Page 106 |
Page 107 |
Page 108 |
Page 109 |
Page 110 |
Page 111 |
Page 112 |
Page 113 |
Page 114 |
Page 115 |
Page 116 |
Page 117 |
Page 118 |
Page 119 |
Page 120 |
Page 121 |
Page 122 |
Page 123 |
Page 124 |
Page 125 |
Page 126 |
Page 127 |
Page 128 |
Page 129 |
Page 130 |
Page 131 |
Page 132 |
Page 133 |
Page 134 |
Page 135 |
Page 136 |
Page 137 |
Page 138 |
Page 139 |
Page 140 |
Page 141 |
Page 142 |
Page 143 |
Page 144 |
Page 145 |
Page 146 |
Page 147 |
Page 148 |
Page 149 |
Page 150
