LEADER/NEWS
warning signs up ahead Leader
Asia still cruising, but
Although this issue is dedicated to the Asia Pacific market specifically, TRBusiness now finds itself writing about the region in every issue of the year. This is clearly indicative of the region’s
role as the ‘engine of growth’ (as it is so often referred) with it continuing to register the most impressive sales performances of anywhere in the world.
The growth registered in South Korea alone, the world’s largest
duty free market, never fails to astound TRBusiness and this year appears to be no different for the country’s leading operators. They tell TRBusiness – in a truly comprehensive Korea market report starting on p76 – of their impressive double-digit revenue growth in 2018 and in Q1 2019. Although these same operators insist that they have not yet seen
the impact of China’s new e-commerce law – introduced in January – they can admit that there are other pressures that threaten to impact sales this year and beyond. As is explored on p76, competition downtown has intensified in
recent years and isn’t showing any signs of letting up as it is rumoured the Korean government will introduce more licences in the near future. While all downtown store operators are anxious about the introduction of yet more shops in a relatively small footprint (especially in Seoul), frankly it is the SME companies that are most likely to lose out.
Filling the void… While Korea continues to dominate the share of business in Asia, exciting developments persist in China. This is being prompted by rapid growth in the number of outbound travellers, but also the volume of domestic tourists, which recorded double-digit growth last year. In 2018, the number of domestic tourists in China reached 5.5bn,
an increase of +10.8%, according to Ctrip (read more on the China duty free market on p73). However, once again the health of the Asia Pacific duty free industry relies heavily on not just the number of Chinese travellers, but more importantly their spend, something which has been flagged as declining in recent months. On p26, ACI Asia-Pacific’s Patti Chau tells TRBusiness that the
organisation has observed – via a recent study – that many Chinese consumers are buying luxury goods in China, instead of travelling to places like Tokyo, Seoul and Hong Kong as they have done so often in the past. “This is obviously worrying for travel retail, especially airports in
the region that have their eyes on the Chinese travellers,” she says. While Chau does ascertain that numbers were still good in 2018, it is imperative that the industry prepares itself for a slowdown, focusing on the demands of customers from emerging ASEAN nations, along with Koreans and Indians which could fill the ‘void’, as Chau refers to it.
Charlotte Turner, Managing Editor MAY 2019
Chinese take highest share of DF&TR wallets, says m1nd-set
Chinese travellers emerged as the leading DF&TR spenders on purchases of more than $200, reveals data from the Top 10 Spending Nationalities report compiled exclusively for TRBusiness by m1nd-set. In a departure from last year’s Top 10 Spending Nationalities
report based on highest purchasing nationalities according to overall market share, this year’s rankings are based on average buyer spending, informed by insight from the Swiss research firm. Despite China’s lowered economic growth forecast, tax and
infrastructure cuts and the continued US trade war, duty free spending appears to be holding up nicely. A future slump in Chinese ‘daigou’ shuttle trader sales could yet
materialise, but in the meantime, footfall (54%), purchase (51%) and conversion (95%) rates remain healthy. The decision to purchase is made predominantly before the travel
phase begins – leaving for the airport (49%). This is followed closely by decisions made instore (31%), in the airport (11%) and on the way to the airport (10%). Pre-planned purchases remains extremely high (90%), with a
high volume (73%) of visitors planning their visits. Similar to last year’s findings, self consumption (48%) is the
chief reason for purchase, followed by gifting (35%), sharing (10%) and request (6%). Skincare is the most frequented (52%) and purchased (46%)
category. The average number of categories purchased stood at 3.7, of which Chinese purchased from 2.9 categories. Sitting second in the rankings for those nationalities
spending more than $200 were South Korean travellers, who continue to provide a lucrative source of income for DF&TR operators worldwide.
TRBUSINESS 13
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