For the international stage, Unisys was recruited to market the system in South America, the Caribbean, and Central America. In Nigeria, a company called Computer Systems Associates (CSA) was signed. CSA previously had a relationship which ended acrimoniously with Kapiti (which was purchased by Misys in 1994). In May 1997, Phoenix made an acquisition. This was a
New Zealand-based company called Priority Solutions. The deal stemmed from talks between the two companies which had initially focused on Priority becoming a distributor in its domestic market. Priority had two products of its own. The first was a trade finance system called Tradewind which Priority had acquired a year or so earlier in an incomplete state from a company called Disc. The other was a payments system called Tradecentre which, at the time of the arrival of Phoenix, was still under development. Tradecentre was effectively the payments part of a broader wholesale banking system, Trademark, which Priority had acquired from failed Stratus software off-shoot, S2 Systems. Tradewind and Tradecentre had both been taken by ASB Bank in New Zealand. Priority’s co-founders, Liz Swanston and Ted Thomas, moved across to Phoenix, as did the other eleven Priority staff. Phoenix’s main interest was Tradewind, which it now started selling alongside its retail banking system. This was a fairly good fit, particularly in developing markets, with a number of combined deals gained as a result. A relationship was also forged with UK-based AFA International, which had a front-to-back treasury system called Musketeer. AFA and Priority had signed a partnership not long before the latter was acquired. AFA then started talking to Phoenix, out of which came the wider deal. They started to attend exhibitions together, the first instance being Swift’s Sibos show in Sydney in October 1997. In March 1998, Phoenix issued a statement announcing the introduction of the ‘Universal Banking Solution’. This basically consisted of Musketeer – or ‘Phoenix Treasury’ as it was rebranded by Phoenix – interfaced to Phoenix’s retail, trade finance and payments systems. By late 1998, AFA founder and chairman, Mike Hart, admitted that the Phoenix relationship was going ‘pretty slowly’. AFA only had a couple of customers of its own at this time, although it was to add three more in 1999. By mid-1997, Phoenix had around 30 takers for the system, of which around eight were outside of the US, with the successes mostly coming in central and south America. Its international ambitions were clear, with fairly frenetic activity over the next year or so. In Asia Pacific, Ian Kerr was recruited in 1998 from Software
Partnership (a former company of Morgan’s). A market study was carried out for the Philippines, Malaysia, and Singapore. A first deal was gained in mid-1999 from East West Banking Corporation in the Philippines. The bank was set up in mid- 1994 and it had subsequently grown to 39 branches. The implementation of the Phoenix system was somewhat drawn out but it was due to be live in all branches by the end of 2002. In Australia, a breakthrough came in mid-1998 in the form of a deal from a credit union service bureau, Data Action. Phoenix beat Fiserv to the contract. Siemens headed the deal and embarked on the implementation. The supplier intended to put around 30 staff through training courses for the system
and planned to provide marketing, sales and support services in Australia and Asia Pacific. In Europe, Steve Overton headed a small operation. In the Middle East, Kuwait-based International Turnkey Systems (ITS) was recruited in 1997 as a distributor. The intention was to make ITS self-sufficient and to use it as an ‘off-shore’ centre for coding. Its first win with the system was at Alliance Housing Bank towards the end of that year. The bank was a start-up, with the system taken to handle its core housing loan business. A deal followed from another newly established bank, Abu Dhabi Islamic Bank. It took a broad solution which included support for Islamic banking. Not long after, Qatar Islamic Bank also signed, again for most of the core retail banking functionality. The Islamic banking version of Phoenix was developed by ITS and, given the number of Islamic banks that came to feature on the user list via this partner, it seemed fair to conclude that this support was pretty broad. In fact, ITS was highly active, so that it brought in orders well into double figures for Phoenix from its region. One notable recruit was Commercial Bank of Dubai, which signed in October 2001. The project was troubled and late, taking around two years rather than the originally planned 18 months. The bank’s executive manager, IT, Amir Afzal, blamed in part the need for Phoenix to reside with the bank’s existing branch system, Mosaic. The branch solution had been provided six years earlier by ITS (Mosaic and Phoenix was a fairly common combination in the region as a result, with both systems used by the likes of Abu Dhabi Islamic Bank and Qatar Islamic Bank). Commercial Bank of Dubai had moved away from a standard release of Mosaic and had built a lot of functionality into the branch platform, in part to make up for the failings of its in- house developed back office system. Afzal estimated that around 60 per cent of Mosaic had to be redeveloped as part of the Phoenix project.
The delays at Commercial Bank of Dubai also stemmed
from a fundamental switch in the course of the project. At first, it was planned to implement Phoenix in a more or less vanilla version and to then address the gaps. However, some of the gaps meant that some basic products of the bank would not be adequately supported, resulting in too much workaround. As a result, it was decided to fill in the gaps and then implement the revised system. The existence of such gaps was something of a surprise in a system with so many sites in the region but Commercial Bank of Dubai was the first non-Islamic bank in Dubai to implement it. Moreover, the bulk of its business was corporate, unlike the majority of the users, which were retail in nature. Afzal also said there were resource issues, with ITS working on four Phoenix implementations in parallel. However, the system went live on 1st February 2004. While the parameterisation added to the implementation time, the belief was that it would now make it much easier to set up products. An implementation of Tradewind followed a month or so after the Phoenix cutover.
In Africa, a notable deal was gained in 1996, from Rand International in South Africa. This became part of First National Bank and was renamed as Origin Bank. Coopers & Lybrand was involved in the project and in a subsequent win at Eskom, an electricity utility which already offered mortgages to its 40,000 employees and wanted to extend its financial services
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