The channels have served us well, but looking towards the future and what the customers want, we realise the time has come to modernise again,’ he said. ‘Our main focus here is on providing ease, value and expertise to our customers as well as financial guidance, which is critical.’ To achieve this, the bank devised a four-layer architecture and identified the areas that needed new software. The core banking solution was ‘left to do what it does best’, i.e. transaction processing. It is supplemented by an enterprise service layer on top, which ‘delivers all the piping and all the business logic in one place, and can be easily extended in the future’. On top of that, there is another, thinner layer for channel services, which handles the logic of device security, roaming and so on. And finally, the top layer, which is the thinnest, provides mobile, online and branch banking. Customer experience was changing so rapidly, noted Gorney, that the software would need to be refreshed again in the not so distant future. And to be able to do it efficiently, Keybank needs to keep the top layer of its IT architecture ‘as thin as possible’ by moving all the business logic to other layers. A third party vendor develops mobile banking apps for


Keybank, while the online banking solution is an in-house development. A service of opening an account online, completely bypassing a branch, was available, and ‘now we have taken it a step further’ so that a non-customer of Keybank could download the bank’s mobile app and open an account fully via mobile. ‘This is a new service and we are very proud of it.’


Also, ‘digital enrolment’ had been introduced in the


branches, so that a customer has an option of filling out all the forms himself/herself, on a teller’s screen, which is user- friendly and straightforward (‘rather than the teller typing in all the details on the green screens’). ‘The customer can walk out of the branch with a turnkey experience,’ Gorney stated.


Strategy


As with Oracle’s overall policy, there is meant to be a role for partners with OBP. ‘It is 100 per cent aligned with how Oracle brings all its applications to market,’ said Goyal, not least because of the expected size and scope of the transformation programmes. ‘It is very partner-friendly because it is all standards-based.’ It was written in Java with Java-based extensibility, including Oracle’s JDeveloper and Eclipse, and there would be a strong emphasis on retaining a standard version with minimal customisation. Three system integrators had been in talks with Oracle and had started to invest resources, said Goyal. These were Accenture, Capgemini and IBM. Benchmarks were at the planning stage, with the expectation that the results would be announced in early 2013. The work had been challenging, said Goyal, but Oracle was more or less where it wanted to be when it set out on the development three years earlier. However, there were seemingly no new benchmark announcements for OBP in 2013.


The company would continue to invest in Flexcube, said


Goyal. For ‘pure play’ commercial banking and universal banking, Flexcube would be the route forward, he said, and it also had the benefit of having been tailored for 125 or so countries. ‘For the vast majority – for almost all deals we will encounter – it will be very clear to us upfront whether to lead with OBP or Flexcube.’ For the few where it would not, there would be a standard internal process put in place to allow the company to make the right call. Around 18 months after the launch of OBP, Oracle FSS was


still searching for its next win. It was in part targeting its sales activities at the user base of the ageing Hogan system. ‘The Hogan user base is a ripe opportunity,’ said Hawes, in February 2014.


As stated, Suncorp was a user of Hogan for deposits and


loans, and this helped the credibility of OBP, Hawes believed. Aside from Hogan users, the system was being marketed at large banks in general.


The Hogan user base has also attracted attention from SAP among other suppliers. SAP has partnered with CSC to


Universal Banking Systems Market Report | www.ibsintelligence.com 323


This, he added, was possible thanks to the new enterprise service layer – underpinned by OBP – that the bank was building. ‘The beauty of it is that it is completely reusable. We can apply it for any channel we want and it will be a consistent experience.’


OBP was selected in 2014 as a result of an RFP. ‘We spent some time with the Australian banks that have already started with OBP to understand why they embarked on the journey and what was making it a success, and Oracle was a big piece of that. So we decided to bring OBP to the US and become the first taker,’ Gorney said. ‘We are very excited about this partnership.’


The set-up enables Keybank to deliver true customer-


centricity, he added. ‘For our customers, it should be one bank. So if you go to a branch, they should have the same information as your mobile app. The look, feel and experience should be the same across all channels, including transfer and cut-off times. If you contact the call centre, they should know what you have been doing. So it really becomes a more transaction and interaction based view, and this is where we can provide additional value.’ Another point that Gorney raised was that the harmonisation was not aimed at customers only, but was equally important for the Keybank staff. In many banks there is competition between the digital banking business and the branches: ‘who is taking whose customer’, he observed. But at Keybank, the data that is aggregated and distributed ‘through all that piping that has been created’ is shared and used across the board. So, for example, a teller at a branch might notice that there has been a lot of spending done by a local customer via digital channels, the teller might invite the customer to the branch to have a personalised chat about his/her finances, spending and setting goals for the financial future. ‘And all this is free for the customer.’


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68  |  Page 69  |  Page 70  |  Page 71  |  Page 72  |  Page 73  |  Page 74  |  Page 75  |  Page 76  |  Page 77  |  Page 78  |  Page 79  |  Page 80  |  Page 81  |  Page 82  |  Page 83  |  Page 84  |  Page 85  |  Page 86  |  Page 87  |  Page 88  |  Page 89  |  Page 90  |  Page 91  |  Page 92  |  Page 93  |  Page 94  |  Page 95  |  Page 96  |  Page 97  |  Page 98  |  Page 99  |  Page 100  |  Page 101  |  Page 102  |  Page 103  |  Page 104  |  Page 105  |  Page 106  |  Page 107  |  Page 108  |  Page 109  |  Page 110  |  Page 111  |  Page 112  |  Page 113  |  Page 114  |  Page 115  |  Page 116  |  Page 117  |  Page 118  |  Page 119  |  Page 120  |  Page 121  |  Page 122  |  Page 123  |  Page 124  |  Page 125  |  Page 126  |  Page 127  |  Page 128  |  Page 129  |  Page 130  |  Page 131  |  Page 132  |  Page 133  |  Page 134  |  Page 135  |  Page 136  |  Page 137  |  Page 138  |  Page 139  |  Page 140  |  Page 141  |  Page 142  |  Page 143  |  Page 144  |  Page 145  |  Page 146  |  Page 147  |  Page 148  |  Page 149  |  Page 150  |  Page 151  |  Page 152  |  Page 153  |  Page 154  |  Page 155  |  Page 156  |  Page 157  |  Page 158  |  Page 159  |  Page 160  |  Page 161  |  Page 162  |  Page 163  |  Page 164  |  Page 165  |  Page 166  |  Page 167  |  Page 168  |  Page 169  |  Page 170  |  Page 171  |  Page 172  |  Page 173  |  Page 174  |  Page 175  |  Page 176  |  Page 177  |  Page 178  |  Page 179  |  Page 180  |  Page 181  |  Page 182  |  Page 183  |  Page 184  |  Page 185  |  Page 186  |  Page 187  |  Page 188  |  Page 189  |  Page 190  |  Page 191  |  Page 192  |  Page 193  |  Page 194  |  Page 195  |  Page 196  |  Page 197  |  Page 198  |  Page 199  |  Page 200  |  Page 201  |  Page 202  |  Page 203  |  Page 204  |  Page 205  |  Page 206  |  Page 207  |  Page 208  |  Page 209  |  Page 210  |  Page 211  |  Page 212  |  Page 213  |  Page 214  |  Page 215  |  Page 216  |  Page 217  |  Page 218  |  Page 219  |  Page 220  |  Page 221  |  Page 222  |  Page 223  |  Page 224  |  Page 225  |  Page 226  |  Page 227  |  Page 228  |  Page 229  |  Page 230  |  Page 231  |  Page 232  |  Page 233  |  Page 234  |  Page 235  |  Page 236  |  Page 237  |  Page 238  |  Page 239  |  Page 240  |  Page 241  |  Page 242  |  Page 243  |  Page 244  |  Page 245  |  Page 246  |  Page 247  |  Page 248  |  Page 249  |  Page 250  |  Page 251  |  Page 252  |  Page 253  |  Page 254  |  Page 255  |  Page 256  |  Page 257  |  Page 258  |  Page 259  |  Page 260  |  Page 261  |  Page 262  |  Page 263  |  Page 264  |  Page 265  |  Page 266  |  Page 267  |  Page 268  |  Page 269  |  Page 270  |  Page 271  |  Page 272  |  Page 273  |  Page 274  |  Page 275  |  Page 276  |  Page 277  |  Page 278  |  Page 279  |  Page 280  |  Page 281  |  Page 282  |  Page 283  |  Page 284  |  Page 285  |  Page 286  |  Page 287  |  Page 288  |  Page 289  |  Page 290  |  Page 291  |  Page 292  |  Page 293  |  Page 294  |  Page 295  |  Page 296  |  Page 297  |  Page 298  |  Page 299  |  Page 300  |  Page 301  |  Page 302  |  Page 303  |  Page 304  |  Page 305  |  Page 306  |  Page 307  |  Page 308  |  Page 309  |  Page 310  |  Page 311  |  Page 312  |  Page 313  |  Page 314  |  Page 315  |  Page 316  |  Page 317  |  Page 318  |  Page 319  |  Page 320  |  Page 321  |  Page 322  |  Page 323  |  Page 324  |  Page 325  |  Page 326  |  Page 327  |  Page 328  |  Page 329  |  Page 330  |  Page 331  |  Page 332  |  Page 333  |  Page 334  |  Page 335  |  Page 336  |  Page 337  |  Page 338  |  Page 339  |  Page 340  |  Page 341  |  Page 342  |  Page 343  |  Page 344  |  Page 345  |  Page 346  |  Page 347  |  Page 348  |  Page 349  |  Page 350  |  Page 351  |  Page 352  |  Page 353  |  Page 354  |  Page 355  |  Page 356  |  Page 357  |  Page 358  |  Page 359  |  Page 360  |  Page 361  |  Page 362  |  Page 363  |  Page 364  |  Page 365  |  Page 366  |  Page 367  |  Page 368  |  Page 369  |  Page 370  |  Page 371  |  Page 372  |  Page 373  |  Page 374  |  Page 375  |  Page 376  |  Page 377  |  Page 378  |  Page 379  |  Page 380  |  Page 381  |  Page 382  |  Page 383  |  Page 384  |  Page 385  |  Page 386  |  Page 387  |  Page 388  |  Page 389  |  Page 390  |  Page 391  |  Page 392  |  Page 393  |  Page 394  |  Page 395  |  Page 396  |  Page 397  |  Page 398  |  Page 399  |  Page 400  |  Page 401  |  Page 402  |  Page 403  |  Page 404  |  Page 405  |  Page 406  |  Page 407  |  Page 408  |  Page 409  |  Page 410  |  Page 411  |  Page 412  |  Page 413  |  Page 414  |  Page 415  |  Page 416  |  Page 417  |  Page 418  |  Page 419  |  Page 420  |  Page 421  |  Page 422  |  Page 423  |  Page 424  |  Page 425  |  Page 426  |  Page 427  |  Page 428  |  Page 429  |  Page 430  |  Page 431  |  Page 432  |  Page 433  |  Page 434  |  Page 435  |  Page 436  |  Page 437  |  Page 438  |  Page 439  |  Page 440  |  Page 441  |  Page 442  |  Page 443  |  Page 444  |  Page 445  |  Page 446  |  Page 447  |  Page 448  |  Page 449  |  Page 450  |  Page 451  |  Page 452  |  Page 453  |  Page 454  |  Page 455  |  Page 456  |  Page 457  |  Page 458  |  Page 459  |  Page 460  |  Page 461  |  Page 462  |  Page 463  |  Page 464  |  Page 465  |  Page 466  |  Page 467  |  Page 468  |  Page 469  |  Page 470  |  Page 471  |  Page 472  |  Page 473  |  Page 474  |  Page 475  |  Page 476  |  Page 477  |  Page 478  |  Page 479  |  Page 480  |  Page 481  |  Page 482  |  Page 483  |  Page 484  |  Page 485  |  Page 486  |  Page 487  |  Page 488  |  Page 489  |  Page 490  |  Page 491  |  Page 492  |  Page 493  |  Page 494  |  Page 495  |  Page 496  |  Page 497  |  Page 498  |  Page 499  |  Page 500  |  Page 501  |  Page 502  |  Page 503  |  Page 504  |  Page 505  |  Page 506  |  Page 507  |  Page 508  |  Page 509  |  Page 510  |  Page 511  |  Page 512  |  Page 513  |  Page 514  |  Page 515  |  Page 516  |  Page 517  |  Page 518  |  Page 519  |  Page 520  |  Page 521  |  Page 522  |  Page 523  |  Page 524  |  Page 525  |  Page 526  |  Page 527  |  Page 528  |  Page 529  |  Page 530  |  Page 531  |  Page 532  |  Page 533  |  Page 534  |  Page 535  |  Page 536  |  Page 537  |  Page 538  |  Page 539  |  Page 540  |  Page 541  |  Page 542  |  Page 543  |  Page 544  |  Page 545  |  Page 546  |  Page 547  |  Page 548  |  Page 549  |  Page 550  |  Page 551  |  Page 552  |  Page 553  |  Page 554  |  Page 555  |  Page 556  |  Page 557  |  Page 558  |  Page 559  |  Page 560  |  Page 561  |  Page 562  |  Page 563  |  Page 564  |  Page 565  |  Page 566  |  Page 567