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ARTIFICIAL INTELLIGENCE


IN THE PAST 20 YEARS WE HAVE


ALL LIVED DIGITAL LIVES AND THE DATA THAT HAS CREATED IS THE FUEL FOR AI


CWT data analysis highlighted the cost benefits of booking first-class rail travel in advance


which not only reduces the time these tasks take, but more importantly, reduces the error rate. As repetitive tasks, often handed to less well-trained members of staff, both sectors report error rates can be cut by AI. The hype created by pictures of white


robots neatly ignores the fact that AI is necessary due to the sheer amount of data that the travel sector has to deal with. “In the past 20 years we have all lived digital lives and the data that has been created is the fuel for AI,” Mesnage says. Burgess adds: “With AI you can never have too much data, the challenge is making sense of it all.” “You have an obligation to ingest customer data and understand it end to end,” says Ian Cohen, group chief information officer at Addison Lee. “It’s not yours anyway, it’s entrusted to you by your customers so how dare you not make the effort to understand its end-to-end value and provenance.” As Cohen points out, travel buyers must


now look past the headlines and figure out how to leverage AI to make the most of the increasing amount of data coming their way. “Organisations need to ensure that they


have good tools operating on good data, otherwise they are just wading in a ‘data swamp’,” he says. nDigitalisation and AI will be discussed at the BBT Forum, 15 May 2019. See p50 for more details


64 MAY/JUNE 2019


FIRST CLASS DATA ANALYSIS


“YOU CAN SAVE MONEY BY SENDING PEOPLE FIRST CLASS,” says Eric Tyree, chief data scientist at CWT. Its data analysis demonstrates that if business travellers book a first class rail ticket three to four weeks in advance, the price difference between it and a standard ticket pur- chased three to four days before travel is non-existent. “If you travel standard class you will


not get much work done,” he says. “I can work out your time costs. If I assume that on your trip to Manchester you will do an hour more work than you would do in standard class, it turns out you don’t have to be earning much before that first class ticket is paid for.” CWT advises business travel bookers


to introduce a policy of: “If you are travelling in the UK and if you book two or three weeks in advance, you can go first class.” Tyree adds that if workers know they


can travel in first class, ”shock horror, they start booking in advance and they’re booking the hotel in advance as well, so there are savings there, so the total savings increase”.


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