TEXTURES 71


Formulation 4: Citrus In-shower Body Moisturising Bar. Phase


Ingredients/INCI A


Brassica Alcohol, Brassicyl Valinate Esylate Kaolin


Theobroma Cacao B


Hydrogenated Olive Oil Decyl Esters Glyceryl Caprylate, Glyceryl Undecylenate Caryocar Brasiliense Fruit Oil


Hypnea Musciformis Extract, Gelidiella Acerosa Extract, Sargassum Filipendula Extract, Sorbitol, Potassium Sorbate, Sodium Benzoate


Sodium Lauroyl Glutamate


Hydroxypropyl Starch Phosphate Leptospermum Petersonii Oil


Melting Heart hair conditioner.


cleanse and exfoliate more targeted areas. Clay has been historically used for its purification and detoxing effects but today, these benefits are combined with the advantage of achieving natural colour without the need to compromise. Next to its natural benefits, this moisturising bar also offers possibilities to reduce or eliminate plastic packaging for consumers on the go, connecting to consumers’ need to address the issue of plastic pollution (cfr. Mintel’s 2019 Global Packaging report).


Melting Heart For Azelis, inspiration for textures is about having the vision to see beyond the personal care area and daring to explore other market sectors, such as the food


Formulation 5: Melting Heart hair conditioner. Phase


A Aqua B Glycerin


Gellan Gum Gellan Gum


C Hydroxypropyl Starch Phosphate D Butylene Glycol E F


Sodium Benzoate Lactic Acid, Aqua


G Glyceryl Stearate, Sodium Stearoyl Lactylate, Cetearyl Alcohol Lauryl/Myristyl, Polyricinoleate, Glycerin C10-18 Triglycerides


Ethyl Olivate, Triheptanoin


Simmondsia Chinensis Seed Oil Shorea Robusta Seed Butter Cetearyl Alcohol


Ethylhexyl Polyhydroxystearate


H Benzyl Alcohol I


Parfum A’ Aqua


Hydroxypropyl Guar Hydroxypropyl Trimonium Chloride Lactic Acid, Aqua


B’ Aqua C.I. 75470 November 2020


C Sorbitan Stearate, Oryza Sativa Bran Wax, Polysorbate 60, CI 77289, Citrullus Lanatus Seed Oil


industry, for synergies and insights on how they create texture from raw materials which are often also available for personal care formulators. Mintel’s 2018 Global Food and Drink


Trend report on ‘New Sensations’ highlights how texture is integral to elevating consumer satisfaction, with edibles or drinks with novel mouthfeel as an example. Our Melting Heart hair conditioner (https://www.azelis.com/en/meltingheart) shows this perfect synergy between the two market sectors as it has been inspired by food textures and formats. It is a solid and fun hair care formulation which is easily transportable due to its solid format. It melts quickly at body temperature when placed in the hands allowing the format to


Ingredients/INCI %


68.65 5.00 0.45 0.35 3.00 2.50 0.25 0.10 3.00 2.00 2.00 1.50 3.00 4.00 2.00 1.00 0.80 0.40


98.00 2.00 Q.S. Q.S. Q.S.


%


11.00 1.00


25.00 2.00 1.00 1.50


2.50


50.23 5.00 0.75


0.02


change by interaction with the end-user which is both an exciting and a sensorial experience. Not only is it exciting to use but it has significant value since the outer ‘shell’ contains active ingredients to soften and hydrate the hair. The liquid serum heart at the centre gives protection which completes this revolutionary treatment by strengthening and conditioning the hair fibre. After application, it becomes an effective hair conditioner but it is the experience during use which makes it an innovative solution to the normal hair conditioner options available currently. Another development within our


industry which has become critical is the importance of sustainability and naturality of not only the ingredients used but of the entire formulation. The Melting Heart hair conditioner has been developed with more than 98% of raw materials with natural origin according to ISO 16128.


Conclusion As sustainability is so much more than the derivation, processing and naturality of a raw material, Azelis takes a holistic approach to sustainability. This includes all aspects of the product life cycle, packaging requirements as well as many other elements that need to be taken into consideration. To cater to the sustainable product demand of our customers, our application labs increasingly strive to offer sustainable innovations and concepts. By offering the right ingredients and demonstrating innovative formulations created and evaluated in our labs, Azelis works together with its customers to make our future greener and cleaner. We firmly believe in ‘Innovation through formulation’ and we have been heavily investing in our application laboratories recently to be able to fulfil this brand promise. Innovative formulations that come out of those laboratories have often been awarded by independent industry bodies; we have received more than 20 innovation awards in the last four to five years alone.


PC PERSONAL CARE EUROPE


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