INSIGHT LATIN AMERICA FOCUS


BTOBET INTERVIEW


Dima, what inroads has BtoBet made in the Latin American market?


Latin America is one of BtoBet’s core markets. Troughout the years we have built a very strong presence and are now considered as the go-to sports betting supplier in the region. Te past months have seen us very much active in the region, and after partnering with top-tier betting powerhouses William Hill and Betfair in Colombia. We have maintained the momentum and entered the Brazilian market together with FanDuel. At the same time, we are always keeping an eye on the region’s regulatory evolution, which might provide further opportunities for our growth in the region. I’m positive that the coming months will see BtoBet retain its protagonist role in the region, announcing further strategic deals in key markets.


Which are some of the stronger emerging sports betting markets in Latin America?


For years Mexico and Brazil have been held up as potentially huge markets, but there has never been sufficient consensus for comprehensive gaming laws to pass. Te most interesting upcoming regulated jurisdiction would of course be Brazil. Hopefully, this is set to change shortly. Tere are also good news coming from Chile, where the government is willing to have in place a bill that seeks to modernise and make the industry and its operations more flexible.


New markets are opening up in a number of key regions and gambling laws are finally seeing major reforms. Te past 12 months have also seen Tier 1 operators ramp up their presence and investments in the region, establishing strategic partnerships with local operators.


Nonetheless, it is a fact that many Latin American countries still have a long journey ahead of them to become fully regulated. Eventually the region’s regulatory evolution will substantially increase the market’s commercial prospects.


What can BtoBet do to help sports betting operators in Latin America in order to help them meet their needs and satisfy their customers?


Tere is no single formula that can be applied for all markets. Ultimately the product must reflect and evolve with your geographic presence.


Horse racing is very popular, and thus a prerequisite for punters in the UK. Yet it does not carry the same importance in other markets. Equally, beach volleyball may be popular in certain LatAm jurisdictions, but not


P92 WIRE / PULSE / INSIGHT / REPORTS


Dima Reiderman, Chief Operating Officer, BtoBet


“For years Mexico and Brazil have been held up as


potentially huge markets, but there has never been sufficient consensus for comprehensive gaming laws to pass. The most interesting upcoming


regulated jurisdiction would of course be Brazil. Hopefully this is set to change shortly, especially when it comes to Brazil. There are also good news coming from Chile, where the government is willing to have in place a bill that seeks to modernise and make the industry and its operations more flexible.”


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