A crucial point is that Livespins cannot be put into a slots
category because it is not a solo session, nor can it be
titles over several years. For game providers, Livespins offers a great channel to introduce new game content and a shop window to expose players to games they might not otherwise have looked at.
Talk us through the decision to adopt a transparent product development methodology.
We believe in being open and sharing knowledge. We’re not really concerned about competitors copying and pasting what we are doing. Te team is running at 100mph to get the product out there and as such we need to get as much user feedback ASAP to iterate and improve the product. Our approach is much faster than playing hide and seek in a bunker behind NDAs.
We are strong believers in an open mindset and involving partners, be they players, providers, and early operators, into the development cycle and ha ving them sit around the table. If something is naff or missing, let us know. Tis generates a feeling of ownership on all fronts and is to our benefit.
What position would you like to see Livespins in this time next year?
We have a couple of positioning goals. By positioning, I refer to implanting two of three words into the minds of stakeholders across the gaming industry. Goal number one is that the
second they think about social gaming or shared players experiences, Livespins is the first name that pops up. Success a year from now is to have generated an awareness about Livespins amongst industry stakeholders, established a new game category and become a leader within that space.
A crucial point is that Livespins cannot be put into a slots category because it is not a solo session, nor can it be branded live casino because this comprises table games and gameshows. When we speak to operators, this is one of the requirements to work with us. If you want the product, you'll need to create a new tab or lobby entitled Livespins.
Streaming is huge in Asia - is that a key market for Livespins in the immediate future, or a longer-term goal after cracking other markets such as the burgeoning US scene?
As part of the closed beta, we have 22 Japanese streamers hammering the product left, right and centre. Tis will be huge in Asia and the U.S. Broadly speaking, the player base skews slightly older than Europe in the States because they are familiar with land-based casinos. Te young, online-only generation is just starting out whereas the land-based generation has been vastly established for many decades.
We think our product in the format we have chosen is not as difficult to understand as affiliate streamers, Twitch, Discord, or other
branded live casino because this comprises table games and gameshows. When we
speak to operators, this is one of the requirements to work with us.
channels. Livespins has more mass-market appeal. Te experience Livespins provides is closer to a land-based experience and people are innately social. Te U.S. is a perfect market for the Livespins product.
What is the vision for Livespins?
We are in it for the long run. Internally, we jokingly call ourselves ‘Evolution for young people’. I have been in the industry for 15 years and remember when they started out very small with a roulette and blackjack table. I see Livespins growing in the same direction through growing distribution and launching innovative products.
Because Livespins relies so heavily on human capital, we welcome competitors. Te reason Evolution is so far ahead of other live casino providers is because of how difficult it is to acquire and handle so many people, train them well, and combine this with the latest technology to create an enjoyable experience. We want to be the equivalent within the field of a live streaming social solution.
NEWSWIRE / INTERACTIVE / MARKET DATA P119
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