Pulse
BONUS ING UPLATFORM
“One of the ways companies retain someone’s attention is customised rewards. As
Merkle research shows, 34 per cent of credit card holders like personalised rewards and 60 per cent want the ability to choose their own offers.
Therefore, what you can do is create bonuses that grab the
Do consumers really appreciate added value? Whilst one might think a straightforward answer of ’oh, sure they do’, Uplatform contends that the answer may not be as clear cut as you think.
We can’t deny that giving customers something extra is an important and potentially profitable strategy. However, you can't just assume that they enjoy them and appreciate their value simply because you offer promotions to players.
Aside from the possibility of players unexpectedly receiving promotions for no reason, there might be some promos that players don’t want or see their value. As useful as these products can be, they aren't a one-stop shop or solution for ensuring you give appealing value and satisfy all players. However, if they’re used in the right way, bonuses can be a highly effective way to attract, engage and retain customers.
Let's imagine you’re in the process of building or upgrading your online casino or sportsbook. You want to give new and existing customers something extra, but you’re not sure what. Te good news is that you’re on the right track. Research carried out by Merkle (formerly HelloWorld) supports this claim having found that 60 per cent of credit card holders like instant rewards. In some regions of the world, the amount of credit card holders who participate in reward schemes can be up to 75 per cent.
LEARN THE SCIENCE
We can delve a little deeper into the ways consumers make decisions by deferring to psychology and physiology. A study by Krajbich and Rangel assessed how humans make binary decisions based on the level of attention they assign to each option. Tey developed something known as the attentional drift-
average consumer’s attention and provide a range of sub- options that allow for a degree of personalisation. This way, you’re not just offering for the sake of standard business practices but providing something of value on an individual level.”
diffusion model (aDDM) to show how we assess the value of two options and, in turn, focus more on the one that’s regarded as positive.
In simple terms, our brains naturally focus more attention on the one we deem more valuable. If you can market bonuses in such a way that everyone can see their positive value, you’ll greatly increase your chances to grab their attention. Moreover, if the offer is suitably enticing, you’ll hold someone’s attention for much longer. Indeed, this is why research into credit card consumer behaviour shows that people tend to stick with certain providers.
One of the ways companies retain someone’s attention is customised rewards. As Merkle research shows, 34 per cent of credit card holders like personalised rewards and 60 per cent want the ability to choose their own offers. Terefore, what you can do is create bonuses that grab the average consumer’s attention and provide a range of sub-options that allow for a degree of personalisation. Tis way, you’re not just offering for the sake of standard business practices but providing something of value on an individual level.
TRUST AND TRANSPARENCY
Understanding human psychology, physiology, and how consumers make choices is great. However, it’s useless without any practical skills. At Uplatform we’re perfectly placed to offer the tools, tips, and technical advice you need to create attention-grabbing promotions that make an impact and provide value.
“Being authentic as a brand means being honest and
transparent in everything you do so that your earn peoples trust. A survey carried out by KPMG found that transparency and honesty were major reasons why millennials choose one company over another. Therefore, if you’re going to offer bonuses, make sure you inform customers about exactly what they’re going to get and how to get it. Don’t obscure the truth or make it a challenge with conditions.”
Perhaps the most important part of any bonus programme, Uplatform’s included, is trust and authenticity. Being authentic as a brand means being honest and transparent in everything you do so that your earn peoples trust. A survey carried out by KPMG found that transparency and honesty were major reasons why millennials choose one company over another. Terefore, if you’re going to offer bonuses, make sure you inform customers about exactly what they’re going to get and how to get it. Don’t obscure the truth or make it a challenge with conditions.
Additionally, you need to be innovative. Te Uplaform team of expert consultants are always on hand to help you innovate and provide professional advice. Moreover, with a variety of marketing information and tracking tools, you can easily identify what works and what doesn’t.
By combining all of this with transparent, trustworthy offers, you stand a better chance of grabbing someone’s attention and, more importantly, keeping hold of it.
NEWSWIRE / INTERACTIVE / MARKET DATA P131
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