Pulse
ESPORTS TRENDS UPLATFORM
Esports has skyrocketed, as has the esports betting market. In 2021, the global audience was estimated to be 474 million and, by 2024, that number is predicted to rise by another 100 million.
Betting on these games has taken off in spectacular fashion, with sports betting operators adding esports to their platforms alongside traditional sports such as football, basketball, and baseball. Some sources suggest that the total amount wagered on esports matches will grow to $16bn over the next few years. Tis forms part of an overall growth trend in online betting that has been driven by factors such as people seeking more entertainment online and improved technology that makes placing bets more convenient.
GROWTH, GROWTH, GROWTH
Any discussion about the future of esports betting must contain the word "growth". It is predicted to be one of the fastest-growing sectors, with a younger generation's great affinity for the vertical readily transferring towards betting.
Te massive investments being made in esports offers another reason to believe the future is incredibly bright for this industry. In 2020, a colossal $1.1bn had already been invested by the middle of the year. Tis huge level of investment could push global esports revenue to over $2.5bn in 2022.
When Uplatform started in 2020, growth in esports betting was around 130 per cent. "2021 was a real shock," reflects Uplatform's esports team. "Even with most tournaments and championships being cancelled the esports sector showed more than 170 per cent growth and we expect even higher numbers in 2022. Tere is no doubt that esports is attracting more and more attention among bettors.”
THE GAMES
Te most popular esports for betting have largely remained the same - CS:GO, Dota 2 and League of Legends. “Over the past year, we have managed to significantly increase the number of active players in League of Legends, which used to be less than 10 per cent of the total,” notes Uplatform's esports team.
Players have welcomed Age of Empires with enthusiasm, and this interest only grew with its latest release. StarCraft II and Quake are also among the top betting games, despite the fact that the number of tournaments for Quake has been limited.
One of the most well-known esports, WarCraft P130 WIRE / PULSE / INSIGHT / REPORTS
III, has had the greatest drop in popularity, which Uplatform's experts attribute to the game's developer and their involvement in its promotion. Tis is something that cannot be said about Valorant which comfortably removed Rainbow Six from second position amongst the shooters. A significant bonus is the games developer's backing, which translates into numerous high-level tournaments.
WHO PLAYS?
Esports has a more diverse customer base than other types of gambling. Whilst the average esports bettor is frequently assumed to be a youthful gamer, it has in fact attracted a diverse player base.
Kate Romanenko Head of Games, Uplatform
Uplatform statistics shows that 75 per cent of esports bets are made by bettors 23-25 years old, only four per cent of whom are female. Taking into account recent trends, Uplatform experts forecast that the share of women betting on esports will be around 15 per cent in a few years. When it comes to geography, those most active betting on esports are in the CIS and Asian regions, whilst LatAm is getting more popular, growing by 20 per cent in 2021.
“Uplatform statistics shows that 75 per cent of esports
bets are made by bettors 23- 25 years old, only four per cent of whom are female. Taking into account recent trends, Uplatform experts forecast that the share of women betting on esports will be
around 15 per cent in a few years. When it comes to
geography, those most active betting on esports are in the CIS and Asian regions, whilst
LatAm is getting more popular, growing by 20 per cent in 2021.”
Te cancellation of many sporting events since 2020 is one of the factors that have pushed a new audience into betting on esports. With a lack of games taking place in stadiums around the world, the chance to bet on tournaments has provided a welcome opportunity to enjoy live wagering action. Many people who chose to give it a try discovered it is similar to betting on traditional sporting events.
Streaming platforms such as Twitch and HitBox have also brought the world of pro gaming closer to a broader audience. It’s now easy to catch up with the top gamers in a way that suits any lifestyle. Tis has helped acquire a feel for the top teams, providing more insights to predict who will win any of the upcoming games and enhancing the prominence of professional gaming.
All of these factors means that esports has become a must-have for betting companies to add to their platforms. Tis gives them the advantage of attracting a new type of customer, while also expanding the selection available to their existing users.
Partnering with a provider like Uplatform, which has been on top of everything esports related, from stats to what's hot, is a wise business move. Uplatform's Usports has a feature-rich sportsbook, multi-device solution, excellent flexibility in any market, a rich coverage of events, and strategic localisation possibilities. Backed by a team with industry knowledge, personal approach, and expert consultancy, businesses can gain a significant competitive advantage over the competition.
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