INSIGHT LATIN AMERICA FOCUS
Gaming control Board (SJC), Vivien Villagrán Acuña, said that there were a number of proposals on the table to legislate online gambling. Villagrán Acuña used the United Kingdom and Colombia as examples of two countries with good regulations in place.
In July 2021, Te Ministry of Finance of Chile reported that it had prepared a draft regulation for online gambling and sports betting. Although it anticipated that debate on the issue would occur over the next weeks this proved not to be the case and debate is still pending. According to the Ministry of Finance, the project would establish "a competitive and transparent online betting market, protecting the health and safety of the players who take part in it."
Te bill is thought to have cross party consensus. Meanwhile, just like other jurisdictions, sports betting companies are signing deals with major football clubs.
In January 2022, the Club Deportivo Universidad de Chile announced that the Betano sportsbook would be the new main sponsor of its men's and women's teams in an agreement that will be in place for the next three years. In addition to the brand appearing on the jerseys of both main teams, the online gaming operator Kaizen Gaming will become the Chilean first division club’s “Main Partner” as well.
In the same month, Betsson Group signed a one-year sponsorship agreement with Colo Colo one of the top clubs in Chilean football. Betsson is also the digital betting partner of the Chilean National Football Team.
In addition, land-based sports betting shops are still not permitted under Chilean law. Instead, the lottery Polla Chilena runs a number of sports betting games such as Xperto which is also available online. As is the case in Argentina, an expansion of sports betting shops looks unlikely for now. Te government is focusing on online sports betting regulation for now.
COLOMBIA
Coljuegos has gradually begun to liberalise the market and has increased the number of products on offer in the territory including Pari- mutuel sports betting which went live for the first time in Colombia in 2014. In-play betting is also permitted. In 2019, Coljuegos issued a statement to the effect that eSports may be offered as part of the non-sports real events product, available under the online licence.
Colombia put in place regulations for online- based gaming in 2016. Today, online sports betting accounts for around eight per cent of the market with foreign operators making up almost the entire online gambling sector. Investors have been encouraged by a clear set of rules when it comes to entering the Colombian market, and reasonable tax rates (sport,
P84 WIRE / PULSE / INSIGHT / REPORTS
Arguably the biggest sportsbetting sponsor in Colombia is BetPlay. In
January 2020, Dimayor, the governing authority of Colombian football’s top two professional football leagues, secured a four-year
sponsorship agreement with the company –the sportsbook arm of Colombian gambling
group Corredor Empresarial. In January 2022, the NBA also struck a multi-year
partnership with BetPlay. The agreement will see the pair
provide gaming experiences, promotions, products and content for NBA fans in the
country across BetPlay’s retail and online offerings. Colombia
horserace and virtual betting are taxed at 17 per cent of gross turnover minus VAT and players are not taxed on their winnings).
Tere are now 18 licensed sports betting sites in Colombia and around 3.8 million active player online accounts. Te presence of leading international bookmakers has continued to drive the industry forward.
In May 2021 (following the acquisition of a majority stake in the Colombia licensed operator Alfabet S.A.S in December 2020),
WilliamHill.co was launched, making Colombia its first entry in the Latin American market.
Meanwhile, Betfair, part of Flutter Entertainment plc, launched its online sports betting and gaming products in February 2021. Betfair already has a significant presence in South American football as an official sponsor of the two main CONMEBOL annual tournaments: Copa Sudamericana and Copa Libertadores.
In addition, Everton Football Club signed a deal with
Rushbet.co in December in order to capitalise on the presence of national football players James Rodriguez and Yerry Mina in the team. Te multi-year agreement will see the gaming brand become Everton’s ‘Official Betting Partner in Colombia.’ Te partnership sees Everton continue to build on the club’s growing profile in South America. Rush Street Interactive is the first US-based company to open an online gaming website in Colombia.
The JPS is run by the Junta de Proteccion Social (JPS) and is a social welfare group which
operates the lottery and other games of chance including instants. The JPS said that it would grant licences to both foreign and domestic
companies to operate sports betting as part of a pilot programme for one year.
Licences will be granted after a public tender. Costa Rica
Arguably the biggest sports betting sponsor in Colombia is BetPlay. In January 2020, Dimayor, the governing authority of Colombian football’s top two professional football leagues, secured a four-year sponsorship agreement with the company –the sportsbook arm of Colombian gambling group Corredor Empresarial. In January 2022, the NBA also struck a multi-year partnership with BetPlay. Te agreement will see the pair provide gaming experiences, promotions, products and content for NBA fans in the country across BetPlay’s retail and online offerings.
COSTA RICA
In March 2021, Te Loteria Nacional de Costa Rica announced that it would open the licensing process for sports betting along with a number of different other types of online games including online casino games and number games as part of a pilot programme for one year.
Te JPS is run by the Junta de Proteccion Social (JPS) and is a social welfare group which operates the lottery and other games of chance, including instants. Te JPS said that it would grant licences to both foreign and domestic companies to operate sports betting as part of a pilot programme for one year. Licences will be granted after a public tender.
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