affiliate streamer business model overall depends on growing a following and to achieve this we often see playing behaviour, studio behaviour or marketing behaviour that is not sustainable.
As an industry we need to find a way of taking all the good stuff from the casino streaming experience like its authenticity, sense of community and fun and leave all the negative stuff behind such as very large bet amounts, view-botting and misleading the viewers at home. For Livespins, we don't believe in this direction because it is not sustainable long- term. Aside from the fact UKGC or any other regulator could ban this kind of behaviour in an instant, it's also not healthy.
If you have on the one hand affiliate streamers, on the other you have gameshow hosts such as those seen on the rosters of Evolution and Playtech. I think Livespins sits somewhere in the middle taking the best from both sides - the authenticity, hoodies and baseball caps from the affiliate streamer world but leaving behind the playboy cowboys and Indians behaviour. Instead, we replace this with a B2B, professional manner displayed by gameshow hosts. It's very important to maintain authenticity because if you become too much like the gameshow hosts, the product becomes too rigid and managed.
Te Livespins product has a disclaimer stating the streamer’s commercial agreement to remove any potential doubts about the relationship that
P118 WIRE / PULSE / INSIGHT / REPORTS
We will look to offer several products and at the core are our in-house streamers. These streamers are employed by us and must follow a code of conduct, be trained in
responsible gambling, and
don’t have a financial incentive to incentivise gambling in the same way casino affiliate streamers do.
exists. We will look to offer several products and at the core are our in-house streamers. Tese streamers are employed by us and must follow a code of conduct, be trained in responsible gambling, and don’t have a financial incentive to incentivise gambling in the same way casino affiliate streamers do.
Is the product patented?
Yes. Once you submit a patent, it takes about 18 months to go through the system and we have several submitted worldwide.
With Livespins looking to create a new category of play, proof of concept is key. How has the launch with CasinoFriday been received by players?
Currently, we are in a 'closed beta' stage just with CasinoFriday, an online casino owned by HappyHour. Te purpose of the closed beta is to ensure product market fit and for the streamers to try and break the product. How can we optimise it? How can it be more user-friendly?
Are there any bugs that need to be removed?
We are looking to onboard first external operators in Q2 of this year. Te closed beta is going incredibly well. However, I can't share too many statistics at this stage. Tis isn't because it's not going well, but because it's going too well, but we do have to account for it being a 'honeymoon period' - it's being tested on an internal brand which is being included in many promotions to players. Te picture is a bit too rosy and not statistically valid, but there are two trends I can share.
1) Increased session time. Players are staying on Livespins for longer than on a solo spin session. Te hypothesis for this is that being in a party with a streamer brings you together with like- minded casino players whom you can chat with and send reactions. Tis type of environment is more appealing to players compared to jumping between 10 different slots. Players might do one Livespins session and enjoy five different slots before and afterward instead.
2) After a player experiences a new game title through Livespins, there is a significant uptake in the number of solo sessions on the game that was played in the session. Te hypothesis here is that players get to know the title better through a streamer which guides them through how the game works and its mechanics.
Typically, casino players are boring insomuch that they will stick to the same five-eight casino
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