Wire EMEA
BGC Reveal Shocking Black Market Figures
New research reveals shocking size of Black Market gambling across Europe as industry warns Government the UK is “at a dangerous crossroads.”
“Tis analysis suggests that the UK has a more ‘open’ online gambling market and currently has a smaller unlicensed market share than our European benchmarks.” PWC
EMEA LEGISLATION
Bosnia & Herzegovina - Ezugi partnership Ezugi has signed a new agreement with operator, Premier Kladionica, which will see Ezugi providing live casino services in Bosnia and Herzegovina and stands as its first partnership in the Republic of Srpska. Having more than 50 per cent share in the market after 20 years of operations, Premier Kladionica is the largest betting company in Bosnia and Herzegovina in retail and online.
Premier Kladionica players can now enjoy a selection of classic games, such as Blackjack, Unlimited Blackjack, Baccarat, Roulette, and Casino Hold’em, streamed live and 24/7 from Ezugi’s studios.
Toni Boras, Head of Business Development at Premier Kladionica, said: “We are very happy to be able to release Ezugi’s portfolio of great games to our players. Having in mind our strong position on the market and top live dealer experience that Ezugi provides, we are 100 per cent sure these games will be a success in Bosnia and Herzegovina.”
UK - TCSJohnHuxley appoints TCSJohnHuxley has appointed Patrick Magendans to the role of Head of Sales UK / Europe. He will report directly to Nicci Smith Managing Director UK / Europe.
Patrick comes to TCSJohnHuxley with a wealth of experience in technology and sales, most recently as Sales Manager North and Central Europe and Africa / Caribbean for Zitro, as well as previous senior roles with Interblock and Elaut.
France - FDJ surges past 2019 turnover figure After a lackluster 2020, due to the health crisis, 2021 was back with a result more in line with Française des Jeux’s, the operator of France’s national lottery games, forecasts with revenue of €2.3bn, up 18 per cent compared to 2020.
The draw games, Loto and Euromillions, supported by historic jackpots, recorded €5.7bn bets, up seven per cent. Instant games grew by nine per cent with stakes amounting to €9bn over the financial year. For the second consecutive year, there was a sharp increase in digital, up to 37 per cent of stakes compared to 2020, with a 25 per cent increase in players. A new increase which follows an initial increase in bets of 62 per cent in 2020 compared to 2019. Since 2017, the number of online players has been multiplied by 2.7 in the lottery sector.
Under the impetus of major events (Euro 2020), sports betting recorded good growth, both at points of sale and online: 4.2 billion stakes, up 19 per cent, for a turnover of business of €500m, up 14 per cent. Since 2017, the number of French players has multiplied by 2.4.
P10 WIRE / PULSE / INSIGHT / REPORTS
Research for the Betting and Gaming Council has uncovered the shocking scale of black market gambling in European countries following the introduction of strict new measures on regulated operators.
Te findings come from industry research and a PWC report for the BGC as the Government finalises its work on the upcoming Gambling Review and against a backdrop of increased use of black market sites in the UK.
Te number of British punters using unlicensed sites has more than doubled in just two years, from 220,000 users to 460,000 and the amount staked is now in the billions of pounds. PWC’s research of comparable markets has shown the following:
Norway introduced a state monopoly for all gaming coupled with restrictions on stakes, affordability checks and advertising, which resulted in a black market that now accounts for over 66 per cent of all money staked.
In France, where online casino games are also a state monopoly, black market gaming accounts for 57 per cent of all money staked. In Italy, where betting and gaming advertising is
completely banned, the black market accounts for 23 per cent of money staked.
A 2020 Royal Decree in Spain put a near total ban on gambling advertising – leaving Spanish players unaware of where to bet safely - the black market there now accounts for 20 per cent of all money staked.
In the same year, Denmark placed tight restrictions on legally licensed operators offering customer loyalty rewards such as bonuses – that lead the Danish Tax Authority to warn of a possible nine per cent increase in the black market share.
And in Sweden a national survey found 38 per cent of consumers who had chosen to self- exclude from legally licensed operators reported still being able to bet online with unlicensed operators – circumventing any player protection measures.
“Whilst it is not possible to isolate the impact of individual regulatory characteristics, the above assessment suggests that jurisdictions with a higher unlicensed market share tend to exhibit one or more restrictive regulatory or licensing characteristics,” stated PWC.
Czech Republic SYNOT Group goes live with Oryx Gaming
ORYX Gaming has debuted its iGaming content in the Czech Republic in partnership with SYNOT Group, via its SYNOT INTERACTIVE platform, marking its debut in the country.
A selection of exclusive titles, including from slots studio Gamomat, are now being served via the ORYX Hub to SYNOT TIP Czech Republic following the partnership established in 2021 between ORYX and SYNOT INTERACTIVE. In addition to the Czech Republic launch, a large selection of exclusive content from the ORYX Hub has also recently been added and made available to online operator brands in Serbia through SYNOT INTERACTIVE’s omnichannel platform.
Te total addressable market for the online casino sector in the Czech Republic is projected to be approximately US$0.5bn this year with the aggregate 2022 online
casino TAM for the six countries in which ORYX has introduced its content since March 2021 will be approximately US$9.5bn.
Chris Looney, CCO at Bragg Gaming, said: “Introducing our Czech-certified exclusive game titles via the SYNOT INTERACTIVE platform for players at SYNOT TIP Czech Republic represents another milestone in our continuing efforts to expand the number of markets we serve globally. Te success we have had since early 2021 with growing the number of markets we address is expected to further our growth momentum with more new markets expected to come online later this year including in North America and in Europe.
“We are excited to enter the Czech market that is served by SYNOT TIP as we are confident the engaging entertainment our content offers will prove to be popular with players.”
UK
AstroPay will be exhibiting at ICE London in April, showcasing its digital wallet solution OneTouch and demonstrating its commitment to a seamless digital experience and user data-driven solutions for the gaming community. Building on the success of its business in emerging markets and expansion into Europe (the UK, Spain and Portugal), AstroPay will highlight its expertise and knowledge of delivering payment solutions to users and merchants in the iGaming and eSports industry across different countries. Also at ICE, AstroPay will demonstrate how the company dedicates itself to understanding the needs of its users and continues to innovate with the recent launch of its cryptocurrency offering in their digital wallet, which resulted in wide media traction.
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