INSIGHT LATIN AMERICA FOCUS
GAMEART INTERVIEW
Nevena, what’s your overview of operations in Latin America? Could you tell us about some of the latest inroads the company has made into the market and plans going forward?
Te LATAM region is very important to GameArt. Not only because it is an emerging and fast developing market, but because of the specificity of the local consumers and the environment itself. Te interesting and fascinating history of the different countries, the mentality of local people and the diversity of cultural values and peculiarities are part of this environment. As a home of sophisticated civilisations, this is a region with a very rich history and story tales that provides many opportunities for creating and developing new slot games with dedicated themes and stories known to the locals. We already have such titles in our game portfolio, and we are constantly working to enrich our list of games with new slots that will be much more attractive and appealing to the local players.
We are currently operating in several LATAM countries, including Peru, Colombia, Mexico, and we plan to expand our presence this year, to strengthen our positions by offering high- performing products to comply with operators’ needs and at the same time providing interesting and eye-catching slot games satisfy players’ demands and expectations.
What have been the most important regulatory changes over recent years in the region?
Latin America has become an entertainment centre for online casinos and betting on sport events. And because of this, it is natural that the most important regulatory changes that have been made are related to the emergence of sports betting as well as the initiatives to legalise online gaming. Key markets such as Argentina and Colombia have already legalised online gaming, and the same is expected to happen in other countries in the region. Te legalisation of iGaming in big and challenging markets as Mexico, Brazil, Chile (among others) is highly anticipated. In the end, legalising the online side of the business will put a lot of emphasis on players’ safety on the one hand, and on the other hand will show that the sector is also reaching a certain maturity.
What developments can we expect to see in the near future from the region?
Tere are many developments currently ongoing. Sports betting is growing and conquering an increasing market share. Tis is an industry with great potential as it is endowed with one of the largest audiences in the world. Additionally, younger generations should be targeted as well because they are the most
P90 WIRE / PULSE / INSIGHT / REPORTS
Nevena Aleksieva, Head of Sales, GameArt
“We are currently operating in several LATAMcountries, including Peru, Colombia,
Mexico, and we plan to expand our presence this year, offering high-performing products to
comply with operators’ needs and at the same time
providing interesting slot games satisfy players’ demands and expectations.”
interested in different sports. Tey are also influencing how new slot games are being developed and defining new trends in slot gaming. New trends like VR, AR and hybrid games are emerging on the scene. Tat is why we need to implement emerging technologies in our products and to offer to the younger generation games that are attractive enough and that allow them to enjoy interactive play in another dimension.
What kind of opportunities does the gaming market in Latin America offer?
Due to the current trends in Latin America, the demand of sports betting and new game content as well as the willingness of governments to make changes to the existing legal framework, GameArt considers LATAM as a very fast- developing and highly-profitable market. Tat is why we are looking forward to creating and delivering new slot content and products to meet customers’ preferences, quench the thirst for interesting and appealing games and to offer game content that combines eye-catching design, themes that are close to the mentality and life of the local population, and mathematics that hold the players’ interest and at the same time provide them with fun and entertainment.
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