bettors responding very positively to the changes we have made.
Has the shifting of 49’s daily schedule with the introduction of a 39’s and Fast 15’s draw been welcomed by longer term players?
Te initial feedback we have received has certainly been encouraging. We feel it’s key that these innovative products appeal to a new audience and that is particularly the case with Fast 15’s, which has been carefully designed to appeal to online players accustomed to quick- fire betting opportunities.
Where does 49's sit within SIS's numbers products strategy?
Our numbers product strategy at SIS is entirely focused on 49’s. All future products will be released under the 49’s umbrella, which is testament to the brand’s strong recognition and trusted reputation amongst a wide range of operators and players.
Why was it important to create more opportunities to integrate affiliates within the site?
Te numbers betting world is very different to that of sports betting and casino. It is important to understand that this is a community like no other in the industry and social media engagement and impressions typically far
At 25 years young, 49’s will continue to benefit from SIS investing in the brand to ensure it remains a
relevant and profitable product for operators worldwide. While the brand is hugely popular in both the UK and South Africa, we have aspirations to extend its international reach by entering new markets.
exceed those generated by other gambling- related content. By integrating affiliates into the website, we have created major opportunities to engage with players who cross over from social channels.
What is the legacy of the 49's brand?
At 25 years young, 49’s will continue to benefit from SIS investing in the brand to ensure it remains a relevant and profitable product for operators worldwide. While the brand is hugely popular in both the UK and South Africa, we have aspirations to extend its international reach by entering new markets. We believe that the creation of new draws will assist in the geographical expansion of 49’s.
What's next for 49’s?
In the short-term, we will be rolling out 39’s and Fast 15’s with operators in multiple markets where we expect to see both draws resonate strongly with players. We will continue to work closely with our operator partners to understand their customer needs, and to provide engaging numbers products that continue to drive profitable revenue for them.
NEWSWIRE / INTERACTIVE / MARKET DATA P103
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