Pulse
ONLINE TRENDS UPLATFORM
“Skill-based games have their niche traffic and online poker in all its variations is quite popular nowadays. If you pay attention to this vertical, you’ll notice that it has its own vibe and a sizeable player base. Other skill games like chess and backgammon have potential in an online
2) One cannot ignore the impact of the pandemic. Te possibility to hold educational, work, and fitness activities online was not as prevalent before despite their availability, but now they are more popular due to the new normal of everyday life. Te same is true for live casino games. Fueling this increased interest was the limitations imposed for visiting land- based casinos and social distancing requirements.
Are classic slot themes as popular as ever?
Personally, I’m an advocate of classics, and I’m not alone. People love to see classic cars, basic design concepts, classical music etc. Classics are satisfying and safe because we know what to expect from them and offer a comfort zone. Games are an emotionally driven activity and it’s because of this there are various types of auxiliary services available for gambling addiction. Consumers come back again to play, because emotions are driving them to do so through hope, revenge, or the challenge of self- esteem. My own estimations would be that at least 50-60 per cent of players will always stick to the good ol’ classics, Te rest will try out new games on the market, although they return to classics when the mood strikes.
Do you expect online skill-based games to finally take off?
Skill-based games have their niche traffic and online poker in all its variations is quite popular nowadays. If you pay attention to this vertical, you’ll notice that it has its own vibe and a sizeable player base. Other skill games like chess and backgammon have potential in an online environment so I see player acquisition in this niche. Players are attracted to come and play with peers comprising social elements and the opportunity to use their brains in an
“People are spending more time online, especially on mobile devices. I see this as the main trend in increasing volumes and revenues for igaming businesses. We may see new game types or even whole verticals emerging in the online casino sector. For instance, if the world is going to develop its AR/VR
initiatives (which is very likely) we might see this adapting within online betting and casino practices.”
environment so I see player acquisition in this niche.”
entertaining and competitive environment. Tese game types have a different motivation than online casino games. Online casino games offer a thrill and speed. Te games therefore need to be dynamic through scatters and wilds, alongside other game features, to feed the interest of players and make people want to stay longer in an exciting, unpredictable outcomes activity.
For chess and other similar table games speed is not an advantage. Tat is why I don’t believe the two types can co-exist on the same platform and they don’t have to. Tese two verticals can develop in their own directions as businesses, that’s the whole point of differentiation between games of skill and games of chance. However, esports has demonstrated how you can make a business based on a game of skill and adapt it to worldwide trends despite it having nothing to do with casino or RNG-based principles.
Another trend that has took off in iGaming is the growing popularity of fishing games. Its concept is that of a game of skill as the goal is to shoot as many objects as possible with an RNG algorithm embedded in the game. It's an intriguing example of a game that balances skill and chance whilst capturing the attention of players.
Longer term, how do you see the pandemic shaping the online gaming industry?
Adding to my comments concerning the pandemic, people are spending more time online, especially on mobile devices. I see this as the main trend in increasing volumes and revenues for igaming businesses. We may see new game types or even whole verticals emerging in the online casino sector. For instance, if the world is going to develop its AR/VR initiatives (which is very likely) we might see this adapting within online betting and casino practices.
Te igaming industry should start working on its diversification because you never know what’s going to be the next big hit. Here at Uplatform, we are proud to have diversification at the heart of our business and everything we do. We offer a great sportsbook solution designed to cover a range of odds and categories, including esports, as well as other services including a games aggregator, payment gateway, and risk management. Ultimately, diversification is key to any business success. Aside from revealing what is profitable or popular, it also demonstrates flexibility, which is another essential element in today's world.
NEWSWIRE / INTERACTIVE / MARKET DATA P129
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