Wire EMEA
Online Gambling Falls in UK
Te British Gambling Commission has published data showing how online gambling behaviour is reacting to the easing of lockdown measures in the UK.
Te overall number of total bets/spins increased four per cent from Q2 to Q3, while the number of active accounts stayed steady.
UK ONLINE
HOLLAND – OKTO’s cashless payments technology has been integrated into Rotterdam- based REAC’s management and monitoring system available in more than 25,000 gaming machines across over 200 venues in Holland. The cashless payment solution is live under the magicPAY brand.
Theo Engelis, Business Development Director at OKTO, stated: “We’re glad that we can now provide even more merchants with a payments technology that streamlines and simplifies the payment experience on gaming machines. Through our collaboration we have been able to make a rapid and decisive entry to what is an important and highly regulated market in Europe, introducing our licensed, omni-channel, cashless solution.”
Einar Waegemaekers, Managing Partner at REAC, said: “I am excited to confirm this partnership between two market-leading brands. Both organisations are pioneers and constantly exploring new ways of delivering safe, secure and seamless services to the gaming industry. We have very positive chemistry and share a similar technology- driven outlook, all of which are essential components of a progressive partnership and augurs well for the future.”
MALTA – Glitnor Group, the igaming operator and games provider, has acquired affiliate KaFe Rocks Ltd for an undisclosed sum.
As part of the takeover, KaFe Rocks Co-founder Feda Mecan will join the Glitnor board of directors while CEO Simon Pilkington will join the Glitnor Group executive management team. The day-to- day management of KaFe Rocks will continue in its current format.
UK – PressEnter Group has added more firepower to its senior management team following the appointment of Hampus Eriksson as Chief Product Officer. Eriksson is one of the most experienced
product experts in the industry having held senior roles at both operators and suppliers including ComeOn! Group, NetEnt, Evoke Gaming.
MALTA – Sportingtech, the full- service betting and gaming platform provider, has strengthened its executive team with the appointment of Victoria Bonner as its new CMO. Bonner
brings almost a decade of industry experience to the role, having worked at a number of leading suppliers with a strong track record of building brands and successful marketing teams.
P16 WIRE / PULSE / INSIGHT / REPORTS
Te British Gambling Commission has published further data showing how online gambling behaviour is reacting to the easing of lockdown measures in Great Britain.
Te operator data reflects the period between March 2020 and December 2021, inclusive, and covers online and in-person gambling with data from Licensed Betting Operators (LBOs) found on Britain’s high streets.
Te latest operator data shows online total GGY was just below £421m in December, taking Q3 (October to December) GGY to £1.2bn, a decrease of six per cent from Q2 (July to September). Te overall number of total bets/spins increased four per cent from Q2 to Q3, while the number of active accounts stayed steady. Slots GGY increased one per cent to £568m between Q2 and Q3. Te number of spins increased three per cent to 18.2bn, while the number of active players increased five per cent to 9.8m
Te number of online slots sessions lasting longer than an hour increased by eight per cent (to over 8.1m) between Q2 and Q3. Te average session length lasted 19 minutes, with approximately seven per cent of all sessions lasting more than one hour. LBO GGY decreased one per cent to £533m between Q2 and Q3, while the number of total bets and spins increased to 3.3bn. Te Commission stated: “We recognise that the country is now entering a
different phase as we adjust to life after a series of restrictions. We continue to expect extra vigilance from operators as consumers are impacted in different ways by the circumstances brought on by the pandemic and the wider economic environment. Many people will still feel vulnerable as a result of the length of the pandemic period, further uncertainty about their personal or financial circumstances or readjusting budgets and time as life returns to normal with a wider set of finance drivers.
“We expect operators to continue to follow the strengthened guidance issued during the first lockdown, taking close interest in data that shows consumers expanding their portfolio of games and spending more time or money than before, interact directly where triggers are reached, in addition to their more generic email engagement and avoid any temptation to exploit the current situation for marketing purposes, in particular as consumers adjust back to a new normal and be very cautious when seeking to cross-sell productstake particular care when on-boarding new customers and making decisions over affordability checks which reflect the environment we are in.”
Te Commission said it would continue to track market related risk by ‘assessing the impact of the strengthened guidance issued to operators, monitoring key data along with collecting and publishing this additional data where evidence identifies additional risks faced by consumers.’
Baltics SYNOT Games available in Russian for Baltics
Betsson Group has announced that SYNOT Games‘ content is now available to players in Baltic countries in Russian.
An array of slots are now accessible to all Russian players in Lithuania (
betsafe.lt), Latvia (
betsafe.lv), and Estonia (
betsafe.ee). Te list of games includes titles such as Respin Joker, Book of Secrets, and recent hit Zeus Wild Tunder.
With 20 brands worldwide that offer a wide selection of slots, table games, and live casino games, Betsson Group is one of the best- known gaming groups in Europe.
Kaido Ulejev, Commercial Director
CEECA of Betsson Group, commented: “We are delighted to continue to showcase SYNOT Games slots portfolio to players in the Baltics. Our strategy is to be the leading brand in the market with the best portfolio of games and the highest quality. We are looking forward to working together to achieve nothing but great results in the future."
Martina Hrabinska, CCO at SYNOT Games, added:“Betsson Group is one of the best-known gaming groups in Europe and important partner for us. We are always looking to expand our footprints in Baltic countries and it's simply exciting to strengthen our position with this successful brand.”
Italy
Spearhead Studios is now certified for the Italian market and will go live with its games and platform in compliance with the market’s requirements. It will be the first time Spearhead Studio’s games will be available in Italy, bringing titles with bonus features and promotions to Italy’s casino market. Mathias Larsson, Managing Director of Spearhead Studios, commented: “Italy is a very interesting market that is dominated by just a few operators. We are already live with most of them in other markets, so it was about time we entered the Italian one as well.”
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