Pulse
SPORTSBOOK APPS PUSH TECHNOLOGY
Development teams are now more than ever seeking a low-code approach to building their next generation event-driven applications. As gaming companies seek
competitive strategies to expand into new markets they must shorten development timelines, increase and assure reliable and secure performance, and reduce
costs, in order to go-to-market ahead of the competition with their event-driven applications.
Microseconds Matter
Andréa Skov CMO Push Technology
For the betting and gaming industry to continue its digital transformation driven by AI, machine learning, and cloud architectures, Andréa Skov, CMO of Push Technology, believes an intelligent event data platform to handle event stream processing will be pivotal to the evolution of their infrastructures. Andréa explains why this must be the case if gaming companies are to be responsive to their users, deliver a hyper-personalised experience and meet the promise of the forecast market growth.
Tere is explosive growth in the online sports betting and iGaming markets, driven by the ever-escalating internet access, mobile phone ownership, and changing regulations which are opening large, new, and promising markets. For example, due to recent legislation the United States online sports betting and iGaming markets have opened up and are expected to be the largest online market sector opportunities.
P124 WIRE / PULSE / INSIGHT / REPORTS
Te U.S. online sports betting segment is forecast to reach $39bn with a CAGR of 40 per cent and the iGaming segment is forecast $14bn with a CAGR of 27 per cent by 2033 (source: Goldman Sachs). By comparison, e- commerce which is also a rapidly expanding market sector, grew at an average of 18 per cent CAGR over the past ten years with no individual sub-category growing faster than 22 per cent (source: Goldman Sachs).
In addition to these market drivers, the recent COVID pandemic shuttered bricks and mortar gambling establishments and halted sporting events, encouraged more players to go online. With 1.6 billion players worldwide, the global online gambling market is expected to reach $112.09bn in 2025, expanding at a CAGR of 12 per cent (Online Gambling Global Market Report 2021 Research and Markets).
To serve the influx of online consumers and fuel the massive growth forecasts, sportsbook developers are stepping up their game, so to speak, because the competition among sportsbook operators in the online sports betting market is fierce.
THE NEED FOR SPEED
Sportsbook operators depend upon the speed, efficiency, reliability, and security of high- volume data handling as well as the ability to easily accommodate huge and fluctuating customer scalability when popular events occur. Sportsbooks must ingest, process, and deliver real-time streaming event data for odds, live scores and statistics, in-play betting,
Push Technology:
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