On the surface, Europe's market for virtual sports may appear crowded, but there remains untapped potential waiting to be explored. Particularly within the realm of virtual sports games, the current content offerings available to sportsbook players are relatively limited. In an era where consumers are increasingly drawn to 24/7, on-demand entertainment options across various domains, the expectations for sports betting have naturally followed suit.


Tis presents an opportune moment for virtual sports to step in and fill the void. By bridging the gap between live events, virtual sports can provide a comparable experience, offering the same betting markets and an immersive atmosphere even when no scheduled events are taking place. As consumers grow more accustomed to such round-the-clock, accessible entertainment, the demand for expanded virtual sports offerings is likely to increase, unveiling untapped potential in the European market.


Araksi: Te main factor driving popularity of virtual games is certainly the pace of each game round, the ease of making bets and the speed of calculation. A new round starts every one, two, three or four minutes depending on the choice of the operator. Te bets are calculated immediately after the end of the round, which means that the punter gets swift feedback on his or her bet in maximum four minutes.


It is also impossible not to consider the fact that virtual games have now reached a whole new level in terms of breath-taking imagery. For example, at DS Virtual Gaming we only use pre- recorded videos of real events in HD quality, for which we have exclusive rights, and of course we constantly enlarge our archive, to warrant the thrills and anticipation of real-life matches, taking the emotions of betting to a new stage of excitement.


With Europe, we are talking about approximately 50 independent states with their own laws, own regulations, and own idea of the development of the gambling sector. Our vertical is not regulated and legal in all European countries, even though providers comply with all the rules and principles of responsible gaming.


Some laws in regulated areas literally push players towards grey markets. I think that the concept and acceptance of our segment largely depends on the operators and providers. When there is a need, there will be demand, leading to questions about why and how a new segment should be regulated in the market.


Another factor that excludes saturation as such is that the segment does not stand still: new games along with new solutions are constantly appearing. We see it as our job to entertain players and decorate their leisure time. Who would have thought that bets at the betting shops can now be ordered via mobile phones? Our newest solution offers this possibility. It is like putting a POS terminal with transmission in the pocket of everyone who wants to try his or her luck in virtual games.


WIRE / PULSE / INSIGHT / REPORTS P99


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