Pulse
IGAMING PLATFORMS GR8 TECH
After months of research, we have created two solutions to address the specific needs of customers and partners. The first one is iGaming Launch. This solution incorporates our proprietary technology and enhances managed services including a business plan, operational teams and so on. Launch is created for companies that are new on the market that have never started an iGaming business before or for an established company that wants to enter a new region or country.
Te iGaming business is now in a new era where there are operators with ambitions to become worldwide companies are facing huge challenges in being able to customise their offering to users. Tere is a huge demand for highly customisable solutions and that's why our products have this as their founding principle.
Could you tell me more about iGaming Upgrade and iGaming Launch?
After months of research, we have created two solutions to address the specific needs of customers and partners. Te first one is iGaming Launch. Tis solution incorporates our proprietary technology and enhances managed services including a business plan, operational teams and so on. Launch is created for companies that are new on the market that have never started an iGaming business before or for an established company that wants to enter a new region or country.
On the other hand, iGaming Upgrade is for the professionals experienced in the industry - companies that have already been on the market for many years. Upgrade is designed to enhance and improve their current business. For example, we have had discussions with companies that suffered from a lack of real- time communication, low retention, or other issues like that. iGaming Upgrade addresses the specific needs and pain points such companies may have.
iGaming Launch and iGaming Upgrade are powered by the same platform. How do they differ from one another on a technical level?
All our solutions and products are based on the same technology, the GR8 Tech platform. We created this based on huge, more than 10 years long, expertise on the operations side. We created this platform with, let's say, small pieces. We divided the complicated platform into small modules and components that are gathered to satisfy some specific pain. For example, risk and anti-fraud modules.
Tere's a bunch of back offices, machine learning models and processes whose main goal
P172 WIRE / PULSE / INSIGHT / REPORTS
is to decrease losses from risk segmented players. So, we have the same technology, but they are packaged in different ways. For us as a supplier, this requires different types of integrations and types of clients.
What challenges did you face creating these solutions?
It was a tough solution to keep the balance between ensuring speedy time to market with significant customisability of the product. Tis is where our decade on the B2C side helped us to intimately understand the player’s needs. On the other side, we work with plenty of operators to understand better their use cases on how their day-to-day work is built.
In our world the main thing is information. If we have the information and can dive deeper into the details of specific use cases, it helps us to create solid solutions. Most of our work is for now and the previous years have been focused on customer research to understand the pain points operators face.
We divided our work to understand the challenges faced by different types of operational managers, starting from CRM managers, through risk and anti-fraud managers, and C-level executives from the CEO to the CTO and CPO.
Tey all have different challenges in their day- to-day work. Combining all our knowledge before and the results of the research, we
created this platform with several tools that enables to operate in different parts of the world, in different countries, and fulfil the needs of customisation and personalisation.
GR8 Tech also offers a range of quicker to launch products including a Sportsbook platform and a Casino platform. So where does that portfolio of products sit within the overall suite?
We have a vast portfolio of different products with some being a part of solutions and others serving as standalone offerings. Te Sportsbook platform and the Casino platform you reference are part of the iGaming Launch and Upgrade solutions as there are a huge number of different functionalities and abilities for operators to monetise their users.
However, they indeed can also work on their own, addressing certain specific needs of the operators. In this regard, the Sportsbook platform and the Casino platform are complemented with other products from our portfolio, such as the CRM system, managed trading services, the trading feed, casino aggregation, or others. Te products have been created to enhance established businesses in the market.
You could say that while our solutions are like a tailor-made suit - high-quality pieces that will serve you for many years but take time to be made - products are like pre-made T-shirts. Still high quality and very convenient, but you can buy them quickly from the shelf for a set price.
What's the roadmap going forwards for GR8 Tech?
We are still focusing on customer research and understanding the pains and needs of operators. We are focusing on the no-code customisation ability, as well as on the single point of the operational process, a unified back office and personalisation. Te devil is in the detail. We spend a lot of time creating abilities for operators and building relationships to establish lifetime partnerships.
The Sportsbook platform and the Casino platform are
complemented with other products from our portfolio, such as the CRM system, managed trading services, the trading feed, casino
aggregation, or others. The products have been created to enhance established businesses in the market. You could say that while our solutions are like a tailor-made suit - high-quality pieces that will serve you for many years but take time to be made - products are like pre-made T-shirts. Still high quality and very convenient, but you can buy them quickly from the shelf for a set price.
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