Pulse
LATAM ESPORTS PANDASCORE & BETER ESPORTS
While bettors in Brazil are more engaged with online and mobile betting, those in Peru – a lucrative market for esportsbetting – tend to wager at retail outlets on FOBTs. Operators need to factor this into their approach to esportsbetting in Latin America to ensure they make the most of the opportunity on the table in each market.
Evgeniy: In recent years, we have seen a growing number of betting operators target local markets and actively promote their esportsbooks to consumers. Several top-tier operators have already achieved significant success in these local markets, and this has mostly been done via leveraging sponsorship agreements and tailoring their offerings to meet local preferences.
While there isn’t a one-size-fits-all for LatAm, I believe that operators must adapt their offering to appeal to younger generations with a particular focus on providing a wide range of esports markets and odds while constantly improving the user experience, especially on mobile.
Where are teams, competition, and sponsorship prevalent? What are the challenges and opportunities that come with this diversity?
Oliver: Te big three games – CS:GO, League of Legends and Dota2 – are by far the most popular in countries such as Brazil, Mexico, Colombia and Peru. Of the three, Dota2 is probably the least popular.
What is important to consider is who is engaging with esports and esports betting in each market – in Brazil where there is easy access to contests and betting, and where there is a strong esports culture, the demographic is broad but in Peru, where access is not as easy, the demographic swings a little older and more specifically those that are middle class.
It’s important to note that across all markets, a lot of esports betting takes place on desktop as this is the channel being used to play games and watch contests and tournaments. If the rest of the betting industry is an 80/20 split between mobile and desktop, it’s closer to 60/40 with esports betting.
Tis means that operators need to keep investing in the desktop experience they provide bettors – this includes ensuring the stream is integrating into the wider UX of the esportsbook. Just to loop back on the initial question, Brazil, Mexico, and Colombia are the markets where esports teams, tournaments and sponsorships are the most prevalent with Brazil very much leading the charge here.
P154 WIRE / PULSE / INSIGHT / REPORTS
In recent years, we have seen a growing number of betting operators target local markets and actively promote their esportsbooks to consumers. Several top-tier operators have already achieved significant success in these local markets, and this has mostly been done via leveraging sponsorship
agreements and tailoring their offerings to meet local preferences.
I’d say the biggest challenge is the contrast between the operational infrastructure in markets across the region. Some markets are richer and more developed with a thriving online gambling sector while others are developing and with a stronger land-based gambling industry.
Ten there is the need to localise content for each market – Brazilian players want to bet on teams and contests from Brazil, while those in Mexico will want to do the same but with Mexican teams and tournaments.
Retail is significant and operators will need to ensure they deliver a true, quality, omnichannel esports betting experience in most LatAm markets. Of course, those that get it right can put themselves in the driving seat to capture a significant share of the esports betting market. Tis is certainly the case for those that offer it from the get-go in established esports jurisdictions such as Brazil.
Retail is significant and
operators will need to ensure they deliver a true, quality, omnichannel esports betting experience in most LatAm
markets. Of course, those that get it right can put
themselves in the driving seat to capture a significant share of the esports betting market. This is certainly the case for those that offer it from the
get-go in established esports jurisdictions such as Brazil.
Evgeniy: For a long time, the LatAm esports market was very much local with several established teams competing to maximise opportunities within that local market. Tose that were successful have been able to relocate their teams and players and gain greater exposure on the esports scene in Europe and North America, essentially helping them become mainstream.
Tat said, a balanced approach is important so that local teams can continue to develop local talent and then offer them the opportunity to progress to the big leagues. Of course, these players can build a large fanbase locally. Tis approach has proved to be successful and has worked for some time now.
When it comes to sponsorship and investment, influencers typically support teams and players from their local country when given the opportunity to do so. For example, famous football players invest in teams while other influencers establish esports clubs and sign teams under their own brands.
Tis showcases the potential for partnerships with sponsors beyond local markets. Others invest in software solutions and other related businesses. All of this helps to inspire new players to give esports a go and achieve success for themselves.
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88 |
Page 89 |
Page 90 |
Page 91 |
Page 92 |
Page 93 |
Page 94 |
Page 95 |
Page 96 |
Page 97 |
Page 98 |
Page 99 |
Page 100 |
Page 101 |
Page 102 |
Page 103 |
Page 104 |
Page 105 |
Page 106 |
Page 107 |
Page 108 |
Page 109 |
Page 110 |
Page 111 |
Page 112 |
Page 113 |
Page 114 |
Page 115 |
Page 116 |
Page 117 |
Page 118 |
Page 119 |
Page 120 |
Page 121 |
Page 122 |
Page 123 |
Page 124 |
Page 125 |
Page 126 |
Page 127 |
Page 128 |
Page 129 |
Page 130 |
Page 131 |
Page 132 |
Page 133 |
Page 134 |
Page 135 |
Page 136 |
Page 137 |
Page 138 |
Page 139 |
Page 140 |
Page 141 |
Page 142 |
Page 143 |
Page 144 |
Page 145 |
Page 146 |
Page 147 |
Page 148 |
Page 149 |
Page 150 |
Page 151 |
Page 152 |
Page 153 |
Page 154 |
Page 155 |
Page 156 |
Page 157 |
Page 158 |
Page 159 |
Page 160 |
Page 161 |
Page 162 |
Page 163 |
Page 164 |
Page 165 |
Page 166 |
Page 167 |
Page 168 |
Page 169 |
Page 170 |
Page 171 |
Page 172 |
Page 173 |
Page 174 |
Page 175 |
Page 176 |
Page 177 |
Page 178 |
Page 179 |
Page 180
