SBC SUMMIT BARCELONA


Premier League club badge and player imagery, those 25+ is another away of activating the rights globally, and using players in contact activation is very important too.


Tese partnerships are so important for acquisition, retention and reactivation as the constant brand logo shown week in, week out on broadcast TV will enable the operator to achieve its aims and objectives.


Where does Connecting Brands come in?


Tere can be challenges for sports teams and gambling operators when entering into partnerships due to the new regulations that have come in place when using players to be used in content activation days, however you have to be smart around this and it is possible to create excellent content in a way that doesn’t force the brand promoting betting, but enables fans to enjoy seeing the players as they would not normally do.


Other challenges for operators can be to find a team in the UK to trust to look after their brand with the Premier League club, given some of them don’t have representatives in the UK. Tis is where Connecting Brands has its USP. We have been working for sportsbook brands for over 10 years with their partnerships in sport and know better than most how to get the most value and leverage and maximise the rights they have in their partnership.


We have a lot of tools relating to where the sportsbook brand is based to recommend how they can get the most out of their partnership and this comes with plenty of experience and knowing how a Premier League Club works behind the scenes.


One example is maximising your LED creative along with your media back drop branding. Tere are ways to make this stand out better than others to give the best impact possible for brand visibility. In addition, social media targeting can work well for the brand if they can access potential customers in key regions where they operate which the sports team can allow access too.


In addition, knowing regulations across different territories is another way we are helping gaming operators and clubs, who themselves are sometimes not sure what regions are regulated and what they can do to promote the gaming brand.


Other challenges for operators can be to find a team in the UK to trust to look


after their brand with the Premier League club, given some of them don’t have representatives in the UK. This is where Connecting Brands has its USP. We have been working for sportsbook brands for over 10 years with their


partnerships in sport and know better than most how to get the most value and leverage and maximise the rights they have in their partnership.


NEWSWIRE / INTERACTIVE / MARKET DATA P133


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68  |  Page 69  |  Page 70  |  Page 71  |  Page 72  |  Page 73  |  Page 74  |  Page 75  |  Page 76  |  Page 77  |  Page 78  |  Page 79  |  Page 80  |  Page 81  |  Page 82  |  Page 83  |  Page 84  |  Page 85  |  Page 86  |  Page 87  |  Page 88  |  Page 89  |  Page 90  |  Page 91  |  Page 92  |  Page 93  |  Page 94  |  Page 95  |  Page 96  |  Page 97  |  Page 98  |  Page 99  |  Page 100  |  Page 101  |  Page 102  |  Page 103  |  Page 104  |  Page 105  |  Page 106  |  Page 107  |  Page 108  |  Page 109  |  Page 110  |  Page 111  |  Page 112  |  Page 113  |  Page 114  |  Page 115  |  Page 116  |  Page 117  |  Page 118  |  Page 119  |  Page 120  |  Page 121  |  Page 122  |  Page 123  |  Page 124  |  Page 125  |  Page 126  |  Page 127  |  Page 128  |  Page 129  |  Page 130  |  Page 131  |  Page 132  |  Page 133  |  Page 134  |  Page 135  |  Page 136  |  Page 137  |  Page 138  |  Page 139  |  Page 140  |  Page 141  |  Page 142  |  Page 143  |  Page 144  |  Page 145  |  Page 146  |  Page 147  |  Page 148  |  Page 149  |  Page 150  |  Page 151  |  Page 152  |  Page 153  |  Page 154  |  Page 155  |  Page 156  |  Page 157  |  Page 158  |  Page 159  |  Page 160  |  Page 161  |  Page 162  |  Page 163  |  Page 164  |  Page 165  |  Page 166  |  Page 167  |  Page 168  |  Page 169  |  Page 170  |  Page 171  |  Page 172  |  Page 173  |  Page 174  |  Page 175  |  Page 176  |  Page 177  |  Page 178  |  Page 179  |  Page 180