Pulse
ONLINE CASINO GALAXYS
Galaxsys:
non-traditional slot specialists
It is exceedingly likely slots will continue to dominate the casino landscape, both online and offline, for many years. However, as more
digital players seek faster gameplay and more profound experiences, fast and crash games are rising in prominence. G3 Magazine caught up with iGaming industry expert Gil Soffer, SVP of Sales & Business Development of Galaxsys, to discuss the continued growth of the games category.
Why is Galaxsys building market share in the crash and fast games segment?
Galaxsys is a young company in terms of operational setup. However, our team comprises over 60 iGaming experts in product design, game math, user experience, and account management. Tis knowledge allows us to specialise in the non-traditional slots vertical, and in a short time, we have become one of the market leaders.
Tis focus and specialism have allowed the business triple-digit growth over the previous year. We now have over 150 partners comprising regulated operators, platform providers, and tier one aggregators within the global gaming supply chain.
What players are engaging with these game types?
Crash and fast games have often been viewed as a fab or trend having at one stage been the preserve of the crypto ecosystem but have burst through into mainstream online casinos and multi-product operator brands. If we consider the origin story from the digital crypto side, the early adopters are younger demographics, Generation Y, that have access to always-on near-instant digital content experiences.
Terefore, it is easy to understand why these
formats to accommodate their busy digital lifestyles and consumption patterns.
Are operators actively seeking fash and crash games to add to their lobbies?
Gil Soffer SVP Sales & Business Development, Galaxsys
early adopters gravitated to faster, more instant wallet-based experiences, which leads to a hard-wired requirement for a faster game experience.
Look at the expansion into mainstream audiences. It's the same today; if you like traditional slots or games, players are seeking new experiences. Tey do not have spare time in a busy lifestyle to look through a lobby of several thousand games, load the game, and so on – it takes too long when your personal commodity of time is something you don't have enough of.
Galaxsys's games portfolio meets that player demand for fast and skilled games that offer the end player quicker in-play experiences and appeal to that player base in short-burst
Crash games provide fewer mental distractions and cerebral decision-making of how I play this game, what're the features, wilds, symbols, etc. It gives a streamlined play now game experience without the barrier of having to be educated or learn about the traditional slot. It is all about providing near-instant gratification, jumping straight into the game, and feeling of simplicity and partial control of your game experience.
P168 WIRE / PULSE / INSIGHT / REPORTS
Crash games have been in the underbelly of the crypto scene for several years and have burst through into the mainstream consumer psyche, which then drives operators to look at how they can meet that demand generation.
Tere are many reasons for the steady rise in popularity, but let's look at the behavioural economies. As a consumer or an online casino player, you are encountered with a plethora of choices, thousands upon thousands of games to choose from, different suppliers, features, stake or spin sizes, multipliers - a myriad of combinations.
In short, you have a choice or decision overload and a perception that as a player you don't feel in control of the game outcomes. And that's before you have even loaded the game on your mobile device.
Crash games provide fewer mental distractions and cerebral decision-making of how I play this game, what're the features, wilds, symbols, etc. It gives a streamlined play now game experience without the barrier of having to be educated or learn about the traditional slot. It is all about providing near-instant gratification, jumping straight into the game, and feeling of simplicity and partial control of your game experience.
Te other important dimension of appeal within this category of games is socialisation. Te experience is passive, siloed, and singular in traditional slots – you versus the RNG. Digital audiences don't want that, and it's all about shared experiences; it surrounds us all.
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