The main challenges facing the Spanish video games sector according to AEVI include low knowledge and social stigma attached to video gaming; a danger that misunderstanding the sector may lead to over-regulation of the sector, whilst the growth of the market highlights concerns over broadband access and technology development. The sector does not have a specific regulation and AEVI is working on identifying self- regulation measures with the aim of building a benchmark ecosystem for esports in Europe.
Meanwhile the esports market in Spain is growing at the second fastest rate in Europe with a turnover of €34m in 2021 compared to around €14.5m in 2016 – Spain is responsible for about four per cent of the world esports market.
Te level of total penetration of esports in Spain is about 49 per cent placing it within the top three European countries with the highest penetration in this sector. Te League of Legends Super League, the largest esports competition in Spain, grew by 37 per cent in audience, 39 per cent in consumption with up to 5.5 million hours watched.
Te majority of esports revenues comes from advertising and sponsorship and according to the Internet Advertising Bureau (IAB) advertising investment in Spain in 2019 was €22.5m.
Tere are four professional leagues for eSports currently – Superliga Orange League of Legends; Superliga Orange CSGO; Superliga Orange Clash Royale and Rainbow Six Siege R6 Spain Nationals plus another four or five top tier international tournaments such as those held at Dreamhack Valencia. Tere are hundreds of amateur competitions held for fun such as PS4 tournaments.
Te sector currently employs around 820 people including around 240 professional players whilst digital channels and streaming services are the fastest growing revenue sources in esports. Tere are some 2.9 million esports enthusiasts.
Te sector has seen several investments over the last few years including Grupo MediaPro which increased its stake in Liga Videojuegos Profesional (LVP) from 50 to 100 per cent whilst
P64 WIRE / PULSE / INSIGHT / REPORTS
Canadian multinational OverActive Media acquired the Spanish team MAD Lions EC.
LVP (MediaPro Group), one of the world’s largest video gaming competition operators, is the largest Spanish language esports organisation and in 2021 saw 69.8 million cumulative viewers worldwide – an increase of 24 per cent compared to 2020.
LVP reached an agreement that year with Riot Games to continue organising the official League of Legends leagues in Spain and Latin America for the next three years. Last year the league expanded into Central America and the Caribbean.
LVP with Riot Games also launched the new Valorant national league and the second professional division of the Super League, the silver category of the League of Legends.
Te main challenges facing the Spanish video games sector according to AEVI include low knowledge and social stigma attached to video gaming; a danger that misunderstanding the sector may lead to over-regulation of the sector, whilst the growth of the market highlights concerns over broadband access and technology development. Te sector does not have a specific regulation and AEVI is working on identifying self-regulation measures with the aim of building a benchmark ecosystem for esports in Europe.
With that in mind, the Spanish government included esports in an audio-visual industry development project called Spain Audio-visual Hub, which was launched in 2021 and has been set up to collect relevant information on all sectors with the aim of turning Spain into the main audio-visual hub in Europe and boosting
multimedia production by 30 per cent over the next few years.
It will look at all formats from cinema, short films, advertising, video games and animation and has a planned public investment of more than €1.6bn between 2021 and 2025.
Te aim is to increase the amount of content produced in Spain, create new distribution and marketing channels and develop a new industrial activity with the goal of a 30 per cent increase in audio-visual production by 2025.
Tey want to attract more foreign investment into the country and improve the competitiveness of audio-visual production. A special effort is being made also to reduce the gender gap in the industry.
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