“SIS is very keen to move even more into the esports space, not only with the Competitive Gaming product but with competitions. There is a possibility to scale CS;GO up, from 2v2 to 5v5 if the data analysis and revenues show the demand is there. Educating customers is crucial to encourage product engagement and have a
following for our players. This
comes through stat websites, data visualisations, and
improving the stream overlay.”
from. SIS own the matches and the delivery, meaning there is a real emphasis on ‘true’ in- play betting.
“In esports, there has always been this vision of amazing flash markets, but it’s just not technically feasible because data companies input delays and hike up prices, so creating a true in-play product is impossible. But that is what SIS have created.”
WINGMAN
SIS’ CS:GO offering based in Manchester is Wingman – a game mode that consists of two versus two matches with a best-of-16 game format, and a special Wingman skill group. Te rules are similar to 5v5; however, the game mode takes place in "compact" maps with one bombsite.
“SIS is very keen to move even more into the esports space, not only with the Competitive Gaming product but with competitions. Tere is a possibility to scale CS;GO up, from 2v2 to 5v5 if the data analysis and revenues show the demand is there.
“Educating customers is crucial to encourage product engagement and have a following for our players. Tis comes through stat websites, data visualisations, and improving the stream overlay.”
Even though the primary driver going forward for Competitive Gaming is sports sims, expanding the roster of ‘classic’ esports is still under serious consideration. Like F1, the logistics have to be
Pulse
COMPETITIVE GAMING SIS
considered thoroughly, to make sure that the identified games are of sufficient quality for betting purposes.
“Counter-Strike is unique insofar as it has custom game modes and custom servers - other games don’t always have that luxury.
EXPANSION
In a nutshell, Jacob’s remit is to continue to improve SIS’ Competitive Gaming suite and increase engagement across multiple betting audiences. As well as looking at what SIS can do to improve the product imminently, Jacob is also looking at what the company can do to expand its esports offering going forwards.
Jacob believes there are two questions that need to be asked in assessing other potential sports sim games. Firstly, what traditional sports drive the most revenue, and where? Secondly, what are the viable game options for those sports?
“For example, in the US, American football and ice hockey are massive so sports sims titles that offer an alternative to live content could be popular with sports bettors. In the racing category, there are different titles to be considered, and we have done some work looking into sports sim rigs.
“But then, you have the added complexity of choosing whether to run 20 racers or eight? Or do you go down the time trials route? Ultimately, at what point can you make it work operationally whilst still offering a compelling betting product? F1 is one I’m personally quite fond of. It’s grown massively and has a growing fanbase - bearing similarities to esports. So, you’ve got a quality videogame with an esports circuit already created.”
So, don’t be surprised to see a racing game added to the growing SIS portfolio.
“SIS esports and Competitive Gaming is going from strength to strength, and I am delighted to be helping to spearhead the next stage of its expansion,” concludes Jacob. “SIS is targeting over 250,000 annualised events by mid 2024, ensuring we continue to lead the way in delivering high quality content to our global operator base.”
“In the US, American football and ice hockey are massive so sports sims titles that offer an alternative to live content could be popular with sports bettors. In the racing category, there are
different titles to be considered, and we have done some work looking into sports sim rigs. But then, you have the added
complexity of choosing whether to run 20 racers or eight? Or do you go down the time trials route?”
NEWSWIRE / INTERACTIVE / MARKET DATA P159
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