Pulse
ADVERTISING TECHNOLOGY SPORTRADAR
In fact, independent research suggests that a positive experience with a video advert increases customer purchase intent by 97 per cent, and our own analysis indicates that companies who effectively use video within their campaigns could see revenue grow 49 per cent faster than those who do not.
At Sportradar, we are enabling growth-minded operators to optimise campaigns by combining video with the highly targeted capabilities of programmatic advertising.
Part of our ad:s industry-specific marketing service, our programmatic video solution delivers all the brand awareness, traffic and lead generation benefits of video advertising, but with the data-driven precision of programmatic technology. We provide operators with access to 60 billion video ad requests each day and supply more than 600 private programmatic deals specially curated for the igaming industry, allowing them to stand out in the marketplace.
Tis advanced programmatic technology is the driving force behind our bespoke ad:s Demand Side Platform (DSP), which has been designed and configured exclusively for a betting and gaming audience. Te DSP uses artificial intelligence to allow operators to put the right video message in front of the most interested customers at the most relevant times. For example, video adverts can be shown around key sporting events, which provides valuable, relevant brand exposure to fans when their attention is highest.
Te ability to deliver messages with pinpoint accuracy also helps operators avoid a common pitfall of some online video advertisements, which are shown too broadly to non-specific audiences, meaning they only influence a tiny minority of customers and can even reach unintended audiences. Programmatic video technology targets specific audience segments to ensure personalised ads are received by the most suitable customers.
Equally, unlike linear TV and other forms of video advertising, ad:s programmatic video provides crucial visibility of impressions and performance. With ad:s, operators can see how much of a particular advert a customer has watched and can then subsequently retarget them with either display or additional video messages. Tis visibility enables operators to generate leads, understand customer behaviours, and move prospective customers down the acquisition funnel.
Ad:s also presents operators with the flexibility P162 WIRE / PULSE / INSIGHT / REPORTS
Advanced programmatic
technology is the driving force behind our bespoke ad:s Demand Side Platform (DSP), which has been designed and configured exclusively for a betting and gaming audience. The DSP uses artificial intelligence to allow
operators to put the right video message in front of the most
interested customers at the most relevant times.
and features to really optimise their video advertising campaigns, including a range of ad types to choose from, such as non-skippable in- stream ads, six second bumper ads and in-read ads. Advertising creatives can be adjusted to various channels and tailored to fans’ preferred platforms. For example, shorter ads of six to 15 seconds can be deployed on mobile devices to optimise efficiency and customer experience.
In the competitiveness of the betting industry, speed and accuracy are critical for campaign efficiency. Te ability to reach relevant customers right from the start of campaigns provides operators with key advantages - it improves budget spend, lessens advertising waste and translates to better performing campaigns with greater ROI.
As industry experts have predicted, the uptake of programmatic video advertising shows no signs of slowing and is seemingly becoming the future of customer engagement. And while operators who understand how to best use programmatic video within their digital marketing campaigns are reaping the benefits, those failing to prioritise it may risk being left behind.
The ability to deliver messages with pinpoint accuracy also helps operators avoid a common pitfall of some online video
advertisements, which are shown too broadly to non-specific
audiences, meaning they only influence a tiny minority of
customers and can even reach unintended audiences.
Programmatic video technology targets specific audience
segments to ensure personalised ads are received by the most suitable customers.
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