Pulse
LATAM ESPORTS PANDASCORE & BETER ESPORTS
Latin America: the promised land for esports betting?
Estimates show that 10 per cent of the global esports audience - 550 million - live in Latin America. Like land-based and iGaming, however, the landscape is far from homogenous. BETER’s Evgeniy Bekker and PandaScore’s Oliver Niner shine a light on the promising betting market.
What's the potential for esports in Latin America?
Evgeniy: LatAm has the potential to be a significant international esports market but historically has been very local. Tis is due to the undeveloped internet infrastructure across the region, as well as a wider lack of affordability and availability.
While this has restricted esports players in LatAm from making it onto the international stage, they have been able to build a strong market inside the region with influencers playing a significant role in driving audiences to products as part of mutually beneficial partnerships between game producers, tournament hosts, teams, and players.
Interestingly, the lack of affordability and accessibility has been a catalyst for the decline of PC and console esports and the rise of mobile gaming. Tat said, console gaming remains popular, especially among those that enjoy sports simulators.
Tis taps into the sporting culture across the region and the love of live-action sports such as football. In contrast, PC Esports requires players to relocate closer to North American regions where they can have fast internet connections to compete worldwide. Product owners are constantly working to improve their solutions to attract more users.
Tis includes ensuring the barrier to entry remains low and that player expectations are not only met but exceeded. Tis in turn will see an influx of new products hit the LatAm market, and this will open even more opportunities for local players and teams, and the wider industry.
Oliver: Te Latin American market is going to P152 WIRE / PULSE / INSIGHT / REPORTS
Oliver Niner Head of Sales PandaScore
be huge for esports betting, especially in markets such as Brazil, Mexico, and Colombia where esports is already big and there is a strong appetite for gambling. Operators looking to maximise the opportunity will want to identify markets where there is maturity in both betting and esports, and these three tick the box in that regard.
Te potential in these markets is most probably greater than in established betting markets in Europe – this can be seen by Caliente, one of the largest operators in Mexico, looking to launch a dedicated esportsbook brand for
Interestingly, the lack of
affordability and accessibility has been a catalyst for the decline of PC and console esports and the rise of mobile gaming. That said, console gaming remains popular, especially among those that enjoy sports simulators.
Evgeniy Bekker General Manager BETER Esports
players. Tis sort of thing is not happening in the likes of the UK and Spain. Given the size of the market in Brazil and Colombia, I would expect operators to take the same approach as Caliente in these jurisdictions, too.
It's worth touching on what makes esports and esports betting so popular in these markets. For me, it’s the perfect combination of the ideal demographic, easy access to games such as Counter-Strike: Global Offensive (CS:GO) and League of Legends, plus the acceptance and celebration of these games in the wider culture.
Brazil, for example, has hosted several major esports tournaments and has attracted the interest of national celebrities and icons such as footballer Neymar who have been willing to put their names to youth and geek culture. Tis has catapulted esports into the mainstream in a way that we haven’t seen in other regions.
Because esports betting is so new in Latin America, we don’t yet have the data to support the most popular betting markets across the region. Tat said, we believe player markets will be a hit with bettors in Brazil and other established esports jurisdictions. In these countries, there is a desire to back individual.
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