INSIGHT SHAPING THE FUTURE OF SLOTS GREENTUBE
What game themes have remained popular, which have blended in the background, and have any new themes come to the fore in recent years?
Te main themes remain strong, but of course there are new themes gaining popularity in certain segments, such as more violent games or candy games. Tus, most players still prefer the usual proven themes. I’d say that Egyptian themed slots reign supreme, whilst underwater, Western and animal themed games follow closely.
Greentube is blessed with a diverse portfolio of games that pretty much covers the entire spectrum when it comes to game design and theming. As mentioned, I think there’s still a lot of love for classic themes, Egyptian slots being a prime example.
You only have to look our ever-growing portfolio Book of Ra titles to see that there’s still a huge level of interest in the genre from our players. We are always mindful to differentiate this content and change things up by introducing new and exciting mechanics with each new release.
We’ve also got Egyptian Underworld, an exciting new Egyptian-themed slot that introduces an entire new game mechanic Sync ‘n’ Spin. I truly believe there’s longevity in every game theme that has been expanded on over the last decade, but I do love that suppliers aren’t afraid to deviate from the norm.
Recently, Greentube has begun releasing Diamond Tales titles, in collaboration with Intellectual Property owner RoyalCasino Denmark. Tese are based on famous fairy tales that stretch back hundreds of years and see players progress through story chapters as the game becomes increasingly more lucrative via bonus features.
How have features evolved? How has the importance of bonus games changed - are multiple exciting bonus games now a necessity?
Tis is a double-edged sword. On one hand I do believe that filling games with exciting bonus games is important to keep things fresh, but on the other there are still plenty of players out there that prefer a stripped-down gaming experience. It’s entirely down to us as suppliers to ensure that our portfolio is diverse enough to appeal to a wide range of players.
How has RTP shifted - and have these changes been to the advantage or detriment of players?
I think the RTP of games has shifted downwards in recent years, and this is most certainly to the detriment of players. Germany is a prime example of where this is happening, when Germany was a .com destination RTPs were around 96 per cent, now they’re 88 per cent.
Similarly, it’s getting tougher and tougher in the P110 WIRE / PULSE / INSIGHT / REPORTS
“I think the RTP of games has shifted downwards in recent
years, and this is most certainly to the detriment of players.
Germany is a prime example of where this is happening, when Germany was a .com destination RTPs were around 96 per cent, now they’re 88 per cent.” Michael Bauer
UK because of regulation. As a result of this we’re seeing a drop in RTP to around 94 per cent, which of course isn’t at all great.
Are mechanics as engaging as they can possibly be?
I think we are in a very good place right now. Suppliers continue to develop new mechanics and others are keeping up the pace to ensure their games remain relevant. Tere’s only so far technology can take us right now, and sometimes going too far with mechanics can backfire as they can come across overly gimmicky.
How do you assess the increasingly fast churn of games hitting the market? Are endless panels examining its negative impact on innovation and longevity valid, or overblown?
It’s a balancing act. I see no problem with suppliers releasing a steady stream of games to keep their loyal players happy, however those games must show real quality. It’s no use releasing a whole host of games that are essentially clones of other successful titles if they are substandard. Tey should still have qualities that differentiate them from others.
It can be frustrating and discouraging to see one of your titles perform incredibly well, and then within a matter of months several similar titles flood onto the market. Tey say imitation is the highest form of flattery, but a lot of hard work goes into developing a new title and it’s hard not to feel aggrieved by others’ lack of creativity.
Have games become increasingly narrow- casted, in that they are created to appeal to a very defined player, as opposed to a more general player-type? Is this good in the long- term, or does this limit the appeal and lifespan of games?
Again, it’s all about ensuring you have a diverse portfolio that meets the needs of multiple player segments. Tat one-size-fits-all approach is no longer relevant in 2023.
Te reality is that players in certain jurisdictions, such as United Kingdom, enjoy a certain type of game with multiple features, while those playing in Connecticut or New Jersey have a very different player profile and instead enjoy titles that emulate they have experienced in land-based casinos.
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