SBC SUMMIT BARCELONA Fira Barcelona Montjuïc - Wednesday 20th September, 2023 Comparative sponsorship markets - Conference Stage 2, 15:40 - 16:20


Comparative sponsorship: culture, regulation, opportunities


While sports teams in some regions of the world have long relied on sponsorships from gambling operators, other regions have only recently opened up to such partnerships. Ahead of their panel on the topic, Dmitry Belianin, Javier Troncoso, Adam Lamentowicz and Russ Yershon look at the landscape for sponsorship partnerships in the regions they specialise in. What challenges do sports teams and gambling operators face when entering into partnerships across different regions with varying cultural attitudes towards gambling?


Dmitry Belianin CCO, Parimatch International


P128 WIRE / PULSE / INSIGHT / REPORTS


Javier Troncoso CCO Futbol Sites


Adam Lamentowicz CEO, Superbet Poland


Russ Yershon Director Connecting Brands


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