INSIGHT SHAPING THE FUTURE OF SLOTS BOOMING GAMES
titles are doing exceptionally well, which makes us very proud and happy that our efforts are successful. One of those games is TNT Bonanza, which is a massive hit due to its fantastic theme, appealing graphics, and features such as scatter pays, cascading reels, random multipliers, and unlimited Free Spins.
We also have games that became successful after the release date and are still performing exquisitely – titles like Burning Classics, Cash Pig, Buffalo Hold and Win, Te Wild Wings of Phoenix, and Flaming Chillies.
I believe the variation of content is very important, and those top-performing slots are the perfect example, as they are each very different, ranging from classic slots to games with much more complex and innovative mechanics and bonuses.
How has the methodology driving the creation of game portfolios changed?
Te methodology has evolved significantly over the years. In the past, online slot suppliers would create games based on popular themes or ideas, and they would release them as individual titles. However, as the industry has matured, suppliers have shifted towards a more strategic approach to portfolio creation.
To curate product roadmaps, suppliers use data- driven insights, constantly scan the market trends and release not only quality-driven but also quantity-driven information to identify player and operator preferences and trends. Tis helps to offer a greater variety, satisfy different player desires, and to create games that are tailored to specific markets and player segments.
We don’t only offer a greater variety of games to suit different player desires, but we also work in cooperation with our casino partners for a more cohesive and targeted portfolio of games that are more likely to resonate with their players.
What game themes have remained popular, which have blended in the background, and have any new themes come to the fore in recent years?
Temes that have always been super-popular are still being produced and enjoyed by players. Chief among these are fruit themes. Tis trend first appeared in 1907 when Herbert Mills, a Chicago-based developer, created a machine called Operators Bell.
Back then, gambling was still illegal in most countries, and the fruits gave the impression this was a chewing gum vending machine and not a slot machine. Other themes that will always be around include classics like diamonds, gems, mythology, jokers, gold, money, and leprechauns.
“To curate product roadmaps, suppliers use data-driven insights, constantly scan the market trends and release not only quality-driven but also
quantity-driven information to identify player and operator preferences and trends. This helps to offer a greater variety, satisfy different player desires, and to create games that are tailored to specific markets and player segments. We don’t only offer a greater variety of games to suit different player desires, but we also work in cooperation with our casino partners for a more cohesive and targeted portfolio of games that are more likely to resonate with their players.” Max Niehusen
New themes we’ve seen a demand for include animal-themed slots, adventure themes, seasonal games, sports, branded content, and space. Tis again is about diversity and understanding players. Younger generations might be more focused on the modern approach – lots of features, bonuses, revolutionary mechanics – but we also still have a lot of players who enjoy three-reel classics the most.
How have features and bonuses changed?
Te features of online slot games have evolved over the years to provide players with a more exciting gaming experience. Bonus games have become a key feature of online slot games and are designed to provide players with an additional chance to win big and have more excitement due to more variety in the gameplay.
In the past, bonus games were relatively simple and usually consisted of a basic pick-and-win feature or free spins. However, in recent years, the importance of bonus games, more features and features mixed together, has increased significantly, and suppliers are constantly trying to come up with new and more complex bonus games.
Many modern slot games have multiple bonus games and features and new ways of triggering them, adding an extra layer of excitement and engagement for players. Again, I don’t believe this is the only direction, as we still have players enjoying games with a straightforward approach. It’s all about building a balanced, comprehensive portfolio.
WIRE / PULSE / INSIGHT / REPORTS P115
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