SBC SUMMIT BARCELONA Fira Barcelona Montjuïc September 19-21, 2023
SBC Summit Barcelona 2023: Go Big or Stay Home
An expo floor that’s doubled in size. 300 booths. Over 450 speakers. Fira Barcelona Montjuïc is set to be a hive of activity in September. Dennis
Algreen, Marketing Director, sits down to discuss what’s different this year and the potential
relocation to the larger Fira Gran Via venue in 2024.
In a short space of time, SBC Summit Barcelona has established itself as a must- attend gathering for the gaming industry. What's been central to this growth?
Te growth and success of the SBC Summit Barcelona can be attributed to several key factors.
First and foremost, the event's strategic position in the calendar has been instrumental in establishing it as a crucial commercial touch point for the industry. Taking place in September, the summit conveniently coincides with the period when industry professionals reflect on their path so far and make plans for the upcoming year. Tis timing ensures maximum participation and engagement, as attendees are eager to explore new business prospects and stay up to date with emerging trends.
Te choice of Barcelona as the event's host city has further contributed to its popularity. Te city's vibrant and dynamic atmosphere, coupled with its rich cultural heritage and stunning architecture, makes it an enticing destination for people from around the world. Additionally, Barcelona offers convenient flight connections, facilitating easy access for international participants.
Te concept of distinct zones within the summit has also been widely praised by event visitors.
Dennis Algreen Marketing Director SBC Events
Recognising that a larger exhibition floor can be overwhelming, we implemented the idea of five distinct zones: Sports Betting, Casino & iGaming, Affiliate, Media and Marketing, Payments & Compliance, and Emerging Tech.
Tis concept provides a clear and organised structure, making navigation of the event more straightforward for exhibitors, sponsors, speakers, and attendees alike. By offering targeted areas, the zones ensure that exhibitors can position their products effectively in front of the right audience, while attendees can connect with the most relevant industry professionals.
Finally, the commitment to maintaining SBC quality standards has been pivotal to the event's growth and reputation. We consistently prioritise high standards in every aspect of the
The choice of Barcelona as the event's host city has further contributed to its popularity. The city's vibrant and dynamic atmosphere, coupled with its rich cultural heritage and stunning architecture, makes it an enticing destination for people from around the world. Additionally, Barcelona offers convenient flight connections, facilitating easy access for participants.
P120 WIRE / PULSE / INSIGHT / REPORTS
summit, from selecting top-notch speakers to curating a lineup of quality exhibitors. Tis dedication to excellence has earned the trust and respect of industry professionals, solidifying SBC Summit Barcelona as a must- attend event. Attendees can confidently expect a superior experience, with exceptional content, valuable networking opportunities, and an overall high-quality environment.
What differentiates SBC Summit Barcelona from the other two event behemoths of the industry, ICE London and G2E?
SBC Summit Barcelona stands out from other industry events due to a combination of factors that prioritise maximising commercial potential while upholding a strong commitment to quality and delegate segmentation.
As mentioned above, one key distinguishing aspect is the concept of zones, which caters to specific market segments and verticals within the gaming industry. Tis targeted approach allows exhibitors, sponsors, and attendees to focus their efforts more effectively, ensuring meaningful interactions and relevant business opportunities.
Te summit also places a significant emphasis on networking elements, creating abundant opportunities for attendees to engage with industry professionals in informal settings and bonding experiences. Various networking initiatives are offered, including the highly popular SBC Football Championship, evening networking parties accessible to all delegates, VIP dinners, the SBC Leaders Summit that gathers industry C-level executives, the prestigious SBC Awards, the SBC Hall of Fame, as well as targeted meet-ups and gatherings on the expo floor. Tese networking activities receive rave reviews from participants, as they foster genuine connections and add an extra dimension to the event experience.
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