INSIGHT VIRTUAL SPORTS GLOBAL SNAPSHOT - AFRICA
“Africa has very interesting
requests for providers, which makes our life much more
colourful. Firstly, the continent has its own challenges.
Unlike the US, virtual games betting is incredibly popular across Africa. How do you cater virtual sports - both online and retail - to a young and tech savvy generation of player? What are the latest regulatory developments for virtual sports?
Araksi: Africa has very interesting requests for providers, which makes our life much more colourful. Firstly, the continent has its own challenges. Terefore, anyone who wants to present their products in this market needs to cope with them. For instance, the speed of the Internet is not stable, and the results of virtual games are shown in the form of transmission synchronised on servers. Another challenge is the reduction of time for cashiers to receive bets.
DS Virtual Gaming addresses this issue by offering a link that includes all the titles along with statistics and the transmissions. Te players are empowered to order their own tickets. Te cashiers merely must physically collect the amount of the bet and press one single button to print the ticket. Imagine how much it makes life easier for cashiers at betting shops where there is a large flow of players who want to bet on different segments. Customers representing the smartphone generation can do the same with their own mobile devices.
Te regulation of our vertical in the market is not much different from the regulation of any other segment: sportsbook, casino, live casino, crash games and so on. So here it would be more appropriate to talk about the regulation of gambling as such. It is vital for every government and regulator to understand the importance of having a healthy eye on the gambling industry. First, the regulators need to know players will bet no matter whether there is regulation or not.
So, from an economic and ethical perspective it is much better to have a regulated market. It is no secret how positive the gambling industry affects the economic growth in a regulated market. Further, it is indispensable to protect players from unscrupulous operators and providers. Lastly, it is vital to enrich various business areas in the country, and our industry is an excellent example for these purposes.
Martin: In most of the countries in Africa virtual sports are the most played games right after sports betting. People like virtual sports mainly because it's very similar to sports betting.
And this explains also why GoldenRace has a market share of 70-80 per cent across all Africa.
P102 WIRE / PULSE / INSIGHT / REPORTS
Therefore, anyone who wants to present their products in this market needs to cope with them. For instance, the speed of the Internet is not stable, and the results of virtual games are shown in the form of transmission synchronised on servers. Another challenge is the reduction of time for cashiers to receive bets.” Araksi Sargsyan DS Virtual Gaming
“I think the main issue in
Africa is that a lot of countries still don't know how to get their piece of the cake
regarding taxes, so they are still struggling around and moving laws from one day to the other to find ways how they can get all the taxes they need, not only for virtual sports but for all the gambling and sports betting.” Martin Wachter GoldenRace
“If we look at various markets, they are not really regulating virtual sports specifically, but they are increasing taxes (on bets and GGR) which makes it difficult for legal bookmakers
to operate and pushes punters to gamble on the black
market. Kiron only operates in legal and regulated markets, and while maintaining this can be challenging, it is a crucial strand of our operating ethos and will always remain so.” Ashalin Pounasamy Kiron
Because we've been the company who understood the best that you must make virtual sports like a sportsbook. Tis is why we always say we are a sportsbook with a virtual outcome. We also see more and more number games getting popular with these clients.
I think the main issue in Africa is that a lot of countries still don't know how to get their piece of the cake regarding taxes, so they are still struggling around and moving laws from one day to the other to find ways how they can get all the taxes they need, not only for virtual sports but for all the gambling and sports betting.
Ashalin: All our products are designed to work seamlessly across all devices, whether online or retail as both are strong performers across Africa. Tey’ve also evolved to match the kind of intuitive UI and gameplay options that our end users are used to elsewhere. As the industry moves forward, we’re witnessing similar requirements from players across a variety of verticals. Instant-win games, for example, are fulfilling an ever-increasing cross-over demand between sports betting and casino-style games.
Te demographic of players who enjoy a little of all formats is growing and many of our products meet this demand, blending elements from each betting style to produce a betting experience that provides variety, quick play, and betting alternatives that fit. We have also recently launched
Kiron.Lite, which is new, bespoke product designed to meet the challenges of African infrastructure and high data costs.
We have a commitment to addressing the unique needs that African markets present and as
Kiron.Lite uses considerably less data to deliver player-favourite products it’s the perfect solution for operators in the continent.
With data costs mitigated it allows the delivery and consumption of more content and we are now able to bring 24/7 football action, in and out of season, to the growing population of African Football lovers. Te ability to localise leagues and teams also helps cater to and resonate with audiences per market.
If we look at various markets, they are not really regulating virtual sports specifically, but they are increasing taxes (on bets and GGR) which makes it difficult for legal bookmakers to operate and pushes punters to gamble on the black market. Kiron only operates in legal and regulated markets, and while maintaining this can be challenging, it is a crucial strand of our operating ethos and will always remain so.
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