Pulse


COMPETITIVE GAMING SIS


Spread over two locations in the UK, SIS Competitive Gaming comprises a CS:GO operation based in Salford, Manchester, and a larger set-up for


ebasketball and esoccer in Milton Keynes. Having visited Counter-Strike's northern HQ last year, G3 took the opportunity to interview recently hired


Esports Product Manager, Jacob Howard, who joins SIS with a wealth of esports experience from his previous roles at Alphadraft and Abios.


Sports simulation games: a colossal opportunity


Over the course of our chat, Jacob discussed the 'colossal' potential for sports simulation betting and his remit to continue the improvement and growth of SIS’ Competitive Gaming proposition. Here are the best bits.


NICHE


SIS has a structure that positions experts within specific niches. For example, Aaron St Pierre, appointed Esports Trading Manager at the same time Jacob, has a decade of experience in sports betting trading, including knowledge of stateside betting operations where SIS Competitive Gaming has launched in New Jersey and Colorado.


Adam Conway, the overall head of Esports & Competitive Gaming, was the head of in-play trading at Ladbrokes for 11 years. Michael Robinson, Trading Technology Product Manager, focuses on tech aspects working with business analysts, developers, and service management to ensure everything is delivered appropriately. Stephen Maguire, Regional Operations Manager, has the experience to ensure multiple streams are running 24/7, having spent two decades managing people in large scale projects.


“Te team has the benefit of being experts in their fields, and not solely having experiences


P156 WIRE / PULSE / INSIGHT / REPORTS


Jacob Howard Esports Product Manager, SIS


in esports, where their transferable skills shine through,” explains Jacob. “A weakness of other esports products is that they have a one- dimensional view towards esports, whereas it needs to be looked at from all these different angles. Tat's where we excel."


SIS has a storied history with horse and greyhound racing, but the Competitive Gaming’s leadership team needed someone with a personal interest in esports and career background in the esports betting space. Tat’s where Jacob comes in.


“Esports fans are quite quick to reject things that don’t feel very natural. So, it’s crucial to


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