• Improving customer service through AI services like chatbots (57 per cent) – to further engage with customers at home
• Selling directly to consumers via their websites for the first time (29 per cent) – helping engage customers directly and build brand loyalty
Sitecore commissioned this research to help marketers who are fighting to survive and thrive post-pandemic. Sitecore technology accelerates the path to purchase and improves overall experience, while enabling marketers to truly understand their customers and build strong relationships through personalised digital experiences.
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