AWARDS SPECIAL 14


Aspace


Best Business to Consumer Children's/Family Brand


Aspace is a specialist D2C retailer of children’s furniture. It achieved a great deal in 2020, undertaking its first TV advertising campaign on Sky Adsmart, launching new products especially desks and seating, as well as re-platforming its website. With all of its staff working from home, some also home-schooling their children, the business was able to approach its customers with empathy and understanding, leveraging its social channels to deliver live yoga and storytelling for children. And it grew sales by 11 per cent.


As Chairman of the Aspace Children’s Furniture Brand I am proud and delighted to accept the Best Children’s Retailer


Award 2021 on behalf of the whole Aspace family. We could not have done this without the full commitment and support of our dedicated team who demonstrated their ability to flex and adapt during these unprecedented times; enabling us to continue delivering our great, quality products throughout the lockdown periods.


The award is also a testament to our customers who continue to support the Aspace Children’s Brand by investing in a great quality product. As we look forward to the challenges of the next twelve months we remain excited and buoyant about continuing to build the business. Our sincerest thanks to Direct Commerce and the judges for awarding us such a prestigious and much coveted award - Thank you.


Caspar Williams


Aspace Team: L-R – Severine Thirion, Abigail Rawlings, Caspar Williams, Lewis Brownlow, Imogen Bovey 38 Direct Commerce | homeofdirectcommerce.com


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