AWARDS SPECIAL 3 Mark Higgins
Mark was recently appointed by AMARA for the newly created role of chief operations officer (COO).
Prior to this, he spent 24 years at Charles Tyrwhitt, where he was an integral part of the leadership team that grew the business from one turning over £4.5m, to an internationally known multi-channel retailer generating over £225m sales per annum. He has spent the last two years consulting for several high growth DTC businesses, helping them to build, develop and refine operations, infrastructure and customer service. At AMARA he will be working closely with fulfilment, logistics and customer care to manage and advance these functions for improved day-to-day operational performance and future growth globally.
Wendy Slater
Most of Wendy’s career has been in the B2C sector, within direct selling businesses, such as Avon Cosmetics and Weekenders Ladies Clothing, and within direct marketing businesses, such as Flying Brands, Marshalls and Demco Europe. Background in consumer marketing in B2C mature markets, with experience in both traditional mail order and eCommerce. Experience includes transforming brands in the digital space with particular emphasis on modernising brands to attract the next generation of customers. Experienced at Director level within international matrix organisations and with a reputation as a strong leader with a particular skill in managing people. Wendy has now started her own HR consultancy business, specialising in supporting new B2C start-up ventures.
" Really impressive entries from some very interesting and diverse businesses. A snapshot of agile, entrepreneurial British business performing way beyond expectations in what have been very difficult and immensely challenging trading conditions. Well done to all of you."
Andy Wood
Andy holds over 20 years’ experience in B2C and B2B retail that includes, home entertainment, clothing, food, luxury goods and building supplies. As the owner of Chieftain Marketing, Andy thrives on delivering growth in SME’s and loves getting under the skin of a business to ensure the most effective marketing campaigns are delivered.
“It was a true honour to be a judge in this year’s awards. The competition, as always was fierce, made all the harder with the pandemic, which has facilitated with some radical and necessary changes that perhaps have been accelerated due to the lockdown.
This year, perhaps more than any other, the case studies I judged, not only introduced new channels, new technology and frankly superb innovative campaigns, but some actually pivoted their entire business model to accommodate a new type of customer base, which is incredible to drive such success stories in a year and with the country in lockdown”.
homeofdirectcommerce.com | Direct Commerce 27
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