AWARDS SPECIAL 9


WoolOvers Best Multi-Channel Business or


Brand by Turnover Band


Annual sales of £30 - £50 million Business to Consumer


& Best Mature Market Brand


Thank you so much both these awards. Due to the pandemic, we like so many others have had hurdles to jump but our teams have pulled together and carried on working through it successfully.


We are proud to champion the more mature customer with both Woolovers and now Pure Collection also and will continue to do so.


Lizanne Harris - Communications Manager


Lizanne Harris, Communications Manager


The WoolOvers Group is on a mission to serve the over 50s with colourful eco-friendly knitwear and natural linen clothing with the emphasis on quality as well as sustainability. Having acquired Pure Collection it has grown and diversified its ranges and its reach, with new customer recruitment in the UK and in its core international markets soaring. Deploying a blend of striking direct catalogues with increased circulation, off the page advertising, and digital communications, the business is driving sales and buy-in for its sustainability stance which covers all areas from packaging to garment labelling, sourcing to reducing energy use across its business.


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