AWARDS SPECIAL 27 Wentworth


Wooden Puzzles in partnership with UniFida


Campaigns & Partnership Business to Consumer


Best Technology Partnership


I would like first to thank Wentworth Wooden Puzzles, and in particular Sarah Watson their CEO and Helena Svozilova Catalogue and Product Manager, for the way they have directed and challenged us; and for their clarity over explaining their marketing objectives, which together we have to some extent helped them achieve. Within UniFida, I am more than grateful to Adham Shamkh, our Head of Technology, and Anthony Antoniou, our Head of Data Science, who have played a key role in supporting Wentworth". Sarah Watson, CEO Wentworth Wooden Puzzles " It was a pleasure to work with Julian and his team, as we continued to further develop UniFida in 2020, so that it now provides a powerful platform to help us achieve our goals and lay the foundations for future growth.


Julian Berry, Director UniFida


Wentworth Wooden Puzzle Company (WWPC) enjoyed a sales lift of 107 per cent during 2020 with new customers up by 93 per cent as people turned to jigsaw puzzles during periods of lockdown. Credit is also due to improved marketing driven by WWPC’s technology and data science partnership with UniFida. It is a relationship that began in 2017 with focus on building a single customer record combining online browsing and off line transactional data to form a base for delivering targeted customer communications, particularly catalogues. Campaign analysis informs how sales are driven in all countries, including the USA.


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