AWARDS SPECIAL 32
Hippychick Best Business to Consumer
Outstanding Agility in response to Covid-19
Hippychick is a nursery equipment and infant gift/toy supplier and has traded for 21 years. It distributes through various channels including its own website, via marketplaces, Facebook as well as through retail partners. The pandemic presented one of the most difficult challenges it has had to face with it having had a difficult 2018-1019 due to Brexit uncertainty as well as adverse trading conditions. At the end of 2019 with profit margins at their lowest levels, the business had to make 5 redundancies and reduce some working hours and when COVID struck the owners were braced for the worst. However 2020 evolved into the best year ever for its website with a 39 per cent YOY uplift in sales and increased profit across the business.
"Though we always knew we had a great team, you never really know how far they are prepared to go until something like this happens. And did they step up to the plate, every single one of them. This award is a tribute to each and every one of them."
Julia Minchin, Managing Director, Hippychick
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14TH OCTOBER 2021 Direct Commerce |
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