AWARDS SPECIAL 4


Muck Munchers Best Multi-Channel Business or


Brand by Turnover Band


Annual sales of up to £5 million Business to Consumer


Bio-Gard Ltd operates Muck Munchers and is a high growth start-up with year- on-year sales running at +61 per cent. This accomplished direct marketing driven business deploys targeted customer acquisition campaigns utilising door-drop and partially addressed mail campaigns to reach its audience of septic tank owners. Its offer, of eco-friendly biological septic tank treatments for primarily country dwelling customers, is sold via a monthly subscription. The business deploys witty imagery and copy via all of its direct, digital and social messaging which very obviously chimes with its customers, bringing humour to a problem solving product.


Royal Mail Door to Door has worked effectively over the years for Muck Munchers. The introduction of Partially Addressed Mailings, gave us the chance both to test the medium as a stand-alone campaign and also to integrate it with door drops. Both approaches proved successful and have become the major source of new customers - the simple reason being that each provides massive roll-out opportunities.


Martin Harvey, Director


Whistl is the UK’s leading logistics specialist in e-fulfilment, contact centres, mail, and parcels.


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T: 01628 703 646 28 Direct Commerce | homeofdirectcommerce.com


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