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AWARDS SPECIAL 11


Iceland Foods Best Multi-Channel Business or


Brand by Turnover Band


Annual sales of over £100 million Business to Consumer


Iceland which works on the underlying principle of ‘Doing it Right’ for customers, colleagues, communities and the planet, put this straight into action as the pandemic struck. In mere weeks it increased availability of delivery slots, developing new technology to support and service its vulnerable customers and worked with government and the NHS to prioritise millions of people across the country. The resulting 375 per cent increase in delivery capacity provided the ability to deliver over a million orders per week.


Iceland Were able to leverage their home delivery capacity during Covid to enjoy huge growth and their teams responded very swiftly to change.


Julian Grindey, 2021 Awards judge Iceland's response to Covid 19 is to be


applauded, it's very clear that last year Iceland dropped everything in order to respond to the pandemic and feed the nation.


Will Dymott, 2021 Awards judge


Save the date SPONSORS SUPPORTED BY ... homeofdirectcommerce.com | Direct Commerce


AUTUMN CONFERENCE virtual


14TH OCTOBER 2021 35


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