AWARDS SPECIAL 16
BrandAlley in partnership with
Whistl Fulfilment Best Business to Consumer
Home & Interiors Brand
BrandAlley, pioneer in flash sales, has a total membership of 7 million consumers with 1.6 million acquired in 2020. The home & interiors category is the largest in the business, driving 35 per cent of total revenue which grew to £45m in 2020. The business sends out over 120 million emails a month, generating a 14 per cent open rate with a 20 per cent click-through rate and 4 per cent conversion. Its average order value stands at £90 with an average of 2.8 items per basket across 2020.
The BrandAlley team are delighted to win Direct Commerce’s Best Home & Interiors Brand in 2021. 2020 was an exceptional year that reshaped the future of e-commerce forever. BrandAlley were in a very fortunate position during 2020 in which we could continue bringing our customers the very best in home and interior products. In addition, demand for garden and outdoor products was notably high during lockdown with consumers spending more time at home during the hottest Spring on UK record. Items such as barbecues and garden furniture were particularly popular online purchases. 2020 also saw the BrandAlley consumer AOV at an all time high, as customers trust the BrandAlley product offering across higher ticket items.
We are so grateful for our loyal customers and the hard work of our team, without either we would not be in this position- celebrating our success in the ecommerce home and interior space. BrandAlley are continuously expanding our onsite offering and as a team we are incredibly excited to bring new categories and new products to our ever growing customer base.
Whistl is the UK’s leading logistics specialist in e-fulfilment, contact centres, mail, and parcels.
Click here to find out how we can help your business
T: 01628 703 646 40 Direct Commerce |
homeofdirectcommerce.com
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