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MARKETPLACE CASE STUDY
Dealing With Demand The past year has seen unprecedented demand for home and DIY products, with sheds being one of the most popular lockdown garden items. The pandemic saw the introduction and rising popularity of the ‘Shoffice’ – a shed office - which saw eager DIYers transform their garden sheds into office spaces and more - bars, gyms, chill out zones – as a way to manage spending more time at home. ManoMano saw sales of garden sheds increase by 472 per cent in last year, with iLikeStores as one of its biggest stockists.
Managing the growing demand is one of the many areas that ManoMano can support its sellers. The marketplace gives each seller a dedicated Account Manager who works closely with the business to help optimise performance - by providing tailored business guidance and market or data driven insight – and forecasting. This has never been as important as it was last year, and the ManoMano team worked closely with iLikeStores to ensure the business was able to cope with the demand, ensuring stock was always available despite
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the nationwide shortage of sheds that was experienced earlier this year.
Additionally, ManoMano helps to manage customer services, particularly when it comes to delivery. iLikeStores offers express UK delivery and works closely with ManoMano to ensure it maintains a fast and reliable service.
Plans to Grow Since the beginning of the partnership, the growth shows no sign of slowing down. The family business has recruited two dedicated employees to work directly with ManoMano to manage customer demand.
The rise in popularity for outdoor buildings is just one of many reasons why the iLikeStores business continues to grow. The founding brothers intend to use this opportunity to expand their manufacturing services which will include taking on a new factory later this year. The expansion gives them the chance to expand the product range and in turn, broaden the customer base.
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