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DIRECT COMMERCE INNOVATOR AWARDS 2021 A 2021


s we pull together to work our way out of one of the most challenging trading periods our generation will likely ever experience, it is time to shine the spotlight on all of the collaborations and working partnerships which helped to underpin sector businesses and keep them trading. Never have these relationships been so key or so deeply appreciated.


Let’s use the Direct Commerce Innovator Awards to celebrate the crucial partnerships and relationships between accomplished supplier organisations and their clients. Time too to get the spotlight shining on innovative solutions which are delivering a


2021


compelling raft of benefits to clients companies – saving time, reducing costs, adding agility and speed, improving decision making and delivering all round better results. Take this opportunity to reflect on how amazingly well your team adapted to cope with all the demands thrown at you. All the stunning ways you kept everything going. We’d love to hear about your philanthropy too as so much has gone unlauded.


Time to choose your category (ies), polish up the case studies, and prepare your entry to show the sector just how brilliantly your team has responded to your clients’ swiftly changing challenges – and to give your entire team a much needed thank you!


Creative, Content & Print Production


CRM, Data Targeting & Personalisation


Customer Service, Fulfilment & Delivery


Digital Performance


Direct Marketing Performance


Multichannel Commerce Technology Tools


Outstanding Agility in Response to Covid-19


Producing an entry


Each entry should comprise an Executive Summary produced specifically for these Awards, comprising up to 350 words. Think of this as an elevator pitch – a succinct statement which provides sufficient information to pique interest. It should include the benefits being derived by clients and/or the USP from a client benefit perspective. Do include the projected or actual ROI or other meaningful benchmarks as experienced by clients. A brief testimonial from a client will also help. You may include links to specific information on your website but please do not rely purely on this.


58 Benefits of entering:


IMPORTANT DATES


Entry deadline:


5pm Friday 1st October 2021


Shortlist release: Monday 11th October 2021


Awards presentation: 1pm 14th October


2021 at the virtual DCA Autumn Conference


To this you may append:


• a current/past 12 month case study of up to 1000 words. This may include diagrams, graphs, infographics or charts to illustrate the solution/service in effective use – the more detail on benefits being achieved by the client the better.


• a brief backgrounder, 600 words max, with details of when the solution/service was developed/launched; what inspired it; the primary target market it was developed for; and the names of client companies who are using/trialling it.


Entries can be made digitally or by post. For postal entries, 8 copies of all information being submitted as part of each entry MUST be provided by the entrant: submit on USB memory sticks with the Executive Summary provided in print form to accompany each memory stick. Each category entered requires 8 separate copies of all information for the Judges. Please DON’T post your entry until you have received an official address label.


Direct Commerce | homeofdirectcommerce.com


Each entry will be scrutinised by members of our panel of client side thought leaders plus selected expert independent consultants – this means that, simply by entering, you will be building awareness of your solution/service amongst an elite group who could become clients or advocates for your business.


Each winning entry will be profiled in detail within Direct Commerce Magazine’s New Year issue as well as on https://homeofdirectcommerce.com


All entrants will receive 1 complimentary place at the DCA Autumn conference, with additional places available at a special rate.


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