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AWARDS SPECIAL 2 Introducing some of our 2021 Judges Tony Adams


Tony is a veteran creative with an impressive track record in developing compelling catalogues and print communications for a raft of retail and B2B brands. He heads TA Design, a specialist agency on the South Coast, with a team which provides a comprehensive service for its clients. Tony is also a longstanding member of the DCA Advisory Board. He cut his teeth on catalogues when working as part of the studio team at Freemans, then one of the UK’s Big Five mail order operations which regularly produced catalogues of 1000 pages plus. These days his work is focused on producing catalogues with high brand values and effectiveness for niche brands in categories including gardening, fashion, health, homewares, gifts and industrial supplies.


Will Dymott


Will is a seasoned direct commerce professional with over 20 years’ experience in all aspect of marketing, ecommerce, and mail order retail gained at some of the most respected brands on the web including; Boden, Fat Face, Conran and Figleaves.com as well as heading up the customer insight practice at the international retail consultancy Practicology. Most recently Will has co- founded a ground breaking marketing technology business called Hachikō that delivers a fully personalised catalogue in the parcel with a customers order to initiate that all important next order.


" I thoroughly enjoy judging these awards, the standard of entries were excellent all round, which didn’t make it an easy job! As Judges we know we’re in such a privileged position when retailers from all corners of the UK choose to present their proudest achievements to us. It’s especially true of this years awards looking at what we as an industry have manage to achieve in the face of a, hopefully once in a lifetime, global pandemic".


Julian Grindey


Julian is an energising Digital Trading Director; skilled in leading transformation, strategy and digital growth. His retail experience was gained in UK and abroad for; Aldi, A S Watson, Matalan and Studio Retail. He has delivered exceptional growth from turnarounds and scale up, in key omni- channel operators, including private label and international product sourcing strategies and is currently working in consulting.


"I have to congratulate all companies who submitted entries for the awards. It was both a challenge and privilege being part of the judging panel. The quality of entries was outstanding which made separating a stand-alone winner a very difficult task. Common amongst many entrants was how leadership teams have developed creative, often innovative solutions to the adversity the pandemic caused. What set the winners apart from the rest was how they used the same creative problem solving skills to address changes within their markets to seize opportunities, thwart competition and win in retail".


26 Direct Commerce | homeofdirectcommerce.com


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